How Youshi Patel Overcame His Fear of Failing and Earned an MBA
Business | 2min Read
You're viewing a Program Concentration
Total courses 5 (of 40)
Term length 8 weeks
Choosing this concentration adds an industrial organizational (I-O) psychology focus to your bachelor's in business administration program.
Southern New Hampshire University's online Bachelor of Science (BS) in Business Administration with a concentration in Industrial Organizational Psychology blends psychology and business courses to help you develop skills to solve individual, group and organizational problems and influence organizational change.
If your overarching goals are more aligned with psychology than business, you could alternatively enroll in the industrial organizational psychology concentration as part of the bachelor's in psychology program.
In the online BS in Business Administration with a concentration in Industrial Organizational Psychology program online, you'll learn the key concepts of psychology, including scientific investigation, motivation, personality, intelligence, behavioral deviation, perception, learning and development. Courses are taught by instructors with professional credentials and experience in related fields.
Your entire BS in Business Administration degree consists of 40 courses (120 credits) total. This includes general education courses (42 credits), major courses (30 credits), major elective courses (15 credits) and other elective courses (33 credits). If you choose this concentration, you'll take 5 specific courses all related to industrial organizational psychology to meet the 15-credit major electives requirement.
Visit the course catalog to view the full BS in Business Administration with a concentration in Industrial Organizational Psychology curriculum.
All undergraduate students are required to take general education courses, which are part of SNHU's newly redesigned program, The Commons. The goal of The Commons' curriculum is to empower you with some of the most in-demand skills, so you can succeed not only in your academic career, but in your personal and professional life too.
Minimum Specifications:
Additional Information:
SNHU has provided additional information for programs that educationally prepare students for professional licensure or certification. Learn more about what that means for your program on our licensure and certification disclosure page.
Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!
Upcoming term starts: June 29, 2026 | August 31, 2026
Attending college online at SNHU can be a life-changing experience. In fact, 93.4% of online students would recommend SNHU according to a 2025 survey with 8,718 respondents.
At Southern New Hampshire University, you'll learn from knowledgeable instructors with industry experience, ready to pass what they've learned on the job to you.
Prior to entering the world of academia, Garrin worked in behavioral healthcare settings, where he led biometric screening teams, managed team projects and designed training programs to promote employee well-being. He also provided one-on-one and group health coaching and education for executive leadership in regional organizations.
Position
Associate Dean, Social Sciences
Joined SNHU
2018
Education
"For many years I have watched SNHU students, instructors and administrators evolve into the best versions of themselves. The (psychology) program is a perfect example of how students can acquire a toolbox full of valuable skills that they will take with them on their personal and professional journey."
Prior to SNHU, Dr. Enrique N. Barreiro worked in higher education administration and academics across multiple degree levels. Barreiro is an active member of the North American Society for Sport Management and the Academy of Management associations. He has specialized technical military training and is certified in Lean Six Sigma.
Position
Senior Associate Dean of Business Programs
Joined SNHU
2024
Education
Hear from more SNHU instructors about the online business psychology degree.
“Industrial-organizational psychology is one of the fastest growing and most sought-after psychology careers today. With the current challenges of the economy, the expertise of someone with industrial-organizational knowledge can help businesses manage change and remain competitive.”
Dr. Melissa Oleshansky, adjunct instructor of psychology
"The program familiarizes students with important concepts in psychology and shows how those concepts directly relate to the business world."
Dr. Barbara Lesniak, executive director of social sciences
You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:

At Southern New Hampshire University, you'll have access to a powerful network of more than 400,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 250,000 graduates across the country. SNHU is accredited by the regional accreditor New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.
It's easy, fast and free.
Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)
After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.
Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.
As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.
*before previously earned credits are applied
Tuition rates are subject to change and are reviewed annually.
**Note: Students receiving this rate are not eligible for additional discounts.
Additional costs: Course materials vary by course.
If 30 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $30,780
If 45 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $25,650
If 60 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $20,520
If 75 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $15,390
If 90 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $10,260
How we estimate your tuition cost:
We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.
Transfer up to 90 credits toward your bachelor's degree program at SNHU. If you’ve taken one course or many, we’ll evaluate them for you.
Fill out the FAFSA to see if you’re eligible for grants or work-study. (You could also be offered loans, though you’ll have to pay those back later.)
Earn credits in leadership, technology and more – while taking advantage of tuition discounts for active-duty service members and spouses.
Getting free money for college – from SNHU or an outside organization – could help you save hundreds or even thousands of dollars.
Bring in credits from popular options like CLEP, Sophia Learning, Google and other common credit for prior learning (CPL) experiences.
Learn how you can save money with tuition reimbursement from your employer.
Take advantage of an online tuition discount through your organization’s partnership with SNHU. Check with your employer to see if your organization partners with us and if you’re eligible for additional tuition savings and partner education benefits.
By earning your BS in Business Administration with a concentration in Industrial Organizational Psychology online, you'll build a solid educational foundation that can help prepare you to improve organizational performance and productivity in any company or organization, big or small, public or private. This skill set lends itself well to any number of career paths within business.
The industrial organizational psychology concentration will help you develop skills important to managing individuals and groups in the workplace, with roles such as:
Plan and manage your organization’s workforce. Ensure fair and legal hiring practices and design and deliver onboarding and other trainings.
Coordinate and supervise programs and organizations that support public well-being. Work with nonprofit organizations, for-profit social service companies or government agencies.
Design training programs, write or revise training manuals, create course content and other materials for training programs and design surveys to ensure that training methods are effective.
Job growth predicted nationally for training and development managers through 2032, according to the U.S. Bureau of Labor Statistics (BLS).1
Median annual wage nationally for training and development managers as of May 2023, according to the BLS.1 Statistic not based on wage data for SNHU graduates.
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections are based on Bureau of Labor Statistics data, not on SNHU graduate outcomes, and do not guarantee actual salary or job growth.
The better degree depends on your specific career goals. Graduates of both business degrees and psychology degrees may find themselves in similar fields, working within the areas where people and business intersect. This often looks like roles in human resources, talent development, etc.
A business degree provides a holistic overview of multiple areas of business, while a psychology degree is based in psychology research, methods and theory.
Once you've identified your end goal, the career or specific position you'd like to be in, back in from there to identify education or skill requirements for that role. Once you understand what employers are looking for in those roles, you can choose the program that suits your goals.
And with a concentration like industrial organizational psychology, you can blend the two subjects and add a unique skill set to your resume, helping you stand out in the job market in either field.
The great thing about the BS in Business Administration with a concentration in Industrial Organizational Psychology is how versatile it is. With a broad general education as the base of the degree, you'll have the writing, communication, analytical and math skills you need to excel in any job, in any industry.
The major coursework in business prepares you to tackle principles of human resources, marketing, operations management and business systems. Your studies will also touch on law, finance and general management principles.
Then, take this well-rounded business education and add the study of social psychology, industrial psychology, cognitive psychology and more as you learn how to apply these principles to any business setting.
From there, you can leverage your bachelor’s degree with the guidance of your faculty, each of whom are professionals working in their prospective fields, to move forward in the job search or to continue on for a graduate degree.
Many businesses look to people with a business psychology degree to create training and strategies for increasing productivity and efficiencies, and to improve employee morale.
With a business degree combined with a psychology concentration, you may work as a:
While the BS in Business Administration with a Concentration in Industrial Organizational Psychology does not qualify you to work as a psychologist, the coursework does help prepare you for an exciting career helping others be their best in the workplace.
Not only can you earn a master’s in business with a bachelor’s in psychology, but the two fields overlap quite a bit. Both require a solid foundation in general education and the liberal arts. Strong written and oral communication skills are a must. A knowledge of math, in particular economics and applied statistics, is also helpful in both fields.
The major coursework for Southern New Hampshire University’s online BS in Business Administration with a concentration in Industrial Organizational Psychology includes intentional overlap between business and psychology so you gain the knowledge you’ll need for a rewarding career in business psychology.
In particular, you will study financial accounting, business law, introduction to marketing and even human resource management. All of these courses will benefit from your further study in your psychology concentration in industrial-organizational psychology as well. There, you will add the study of social psychology, industrial psychology and even cross-cultural psychology to your professional repertoire.
All of this together can prepare you well for a successful business career, especially when paired with an online master's in psychology, online MBA or similar graduate-level business program. SNHU will be ready to help you explore your career options, either way, to ensure you maximize your credits and earn your master’s degree on the timeline that is best for you.
Business psychology, also known as industrial organizational psychology, is specifically tailored for applications in the business world.
It focuses on understanding human behavior in the workplace, optimizing organizational processes and enhancing employee well-being and productivity.
So, if your primary interest is in business-related settings, industrial organizational psychology is the most relevant subfield of psychology.
The main difference between psychology and business psychology lies in their focus areas:
A professional with a background in business psychology is often called an "industrial-organizational psychologist" or simply an "I-O psychologist."
They may also be referred to as "business consultants," "organizational psychologists," or "workplace psychologists," depending on their specific role and job title.
While the BS in Business Administration with a concentration in Industrial Organizational Psychology does not qualify you to work as an I-O psychologist, you can put knowledge and skills gained from your concentration to use in any business role.
Business psychology is increasingly important in today's competitive and complex business world. It helps organizations improve employee satisfaction, productivity and overall effectiveness.
By understanding human behavior in the workplace, businesses can make informed decisions about hiring, training, leadership and organizational culture, ultimately contributing to their success and profitability.
Business psychology also plays a crucial role in addressing issues like diversity and inclusion, employee well-being and ethical business practices.
At colleges and universities, a concentration is a focused area of study within a larger degree program. A concentration generally replaces elective coursework in the major or discipline, allowing students to focus their studies on an area of interest.
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.