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Marketing Certificate Online Graduate Program

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Register By: January 01 Classes Start: January 03

Boost Your Marketing Career

  • $627 per credit for 15 credits
  • Complete in as little as 8 months
  • Start your path toward an advanced career in marketing
  • Upskill for the job you want
  • Relevant and timely course content
  • Option for Hootsuite and HubSpot-aligned content

Graduate Certificate in Marketing Program Overview

The online Marketing Graduate Certificate from Southern New Hampshire University focuses on several key marketing components and how each is integrated into an overall business plan.

From implementing online marketing strategies to using analytics to strengthen customer relationships, you'll explore the best practices companies use to successfully market their products and services.

The marketing certificate online program also offers you the flexibility to choose from a selection of courses that best meet your interests, including relationship-selling strategies and brand management. The graduate-level coursework is ideal for those who wish to focus on one area of marketing as well as those who need to learn about several aspects of the field.

Earning your graduate certificate in marketing can help you compete for highly coveted marketing positions. You'll gain a keen understanding of the tools, technology and tactics needed to successfully market goods and services – in both the for-profit and nonprofit sectors.

Learn how to:

  • Examine consumer and organizational needs
  • Select a target market and conducting marketing research
  • Execute marketing efforts effectively and efficiently

Career Outlook

Dr. Jessica Rogers with the text Dr. Jessica RogersThe opportunities for someone with a graduate marketing certificate are almost endless, since many companies are seeking those with expertise in the area to assist with their marketing efforts.

"This certificate gives a student the opportunity to explore marketing in general, or even target a specific area of marketing to explore further. This allows for actionable opportunities to address strengths or weaknesses from a professional perspective," says Dr. Jessica Rogers, associate dean at SNHU.

So, whether you're looking to explore marketing from a high-level perspective or target a niche area, opportunities for those with a graduate marketing certificate continue to increase as more businesses and organizations realize that well-executed marketing is critical for reaching their goals.

The U.S. Bureau of Labor Statistics reports employment for marketing managers is expected to increase by 7% through 2028 – faster than the average of all occupations.1 The BLS also reports that those working in this industry earn $136,850 per year, depending on that position.1

Earning your marketing certificate could give you a leg up on the competition. People who earn their online graduate certificates in marketing may have extra knowledge and learnings at their disposal. With a marketing certificate, you could land yourself a role at an advertising agency or in house at one of your favorite brands.

According to the BLS, people in marketing roles can find themselves:

  • Working with department heads to discuss budgets, contracts and marketing plans
  • Planning multi-channel promotional advertising campaigns for broadcast, print, digital and more
  • Initiating market research studies and analyzing findings to understand consumer behavior
  • Meeting with clients to discuss ongoing marketing efforts
  • Overseeing the hiring and management of advertising, promotions and marketing staff

For those looking to go an extra mile for their expertise, SNHU has a few master's-level degrees for marketing. You could go for the surefire Master's in Marketing, and with a four concentrations to choose from (digital marketing, new media and communications, marketing research and analytics, and social media marketing), you can customize it to meet your unique career goals. Plus, the courses in the certificate program can all be worked into the general track MS degree.

Additionally, SNHU offers an online MBA, including a marketing MBA, which, with a base degree already emphasizing management and organization that is also found in marketing, could be the perfect choice for you.

Finally, the online master's in Communication with a concentration in New Media and Marketing may be your ideal fit. A uniquely crafted program designed to train professionals in the ever-changing technological and business world of today, with marketing-specific courses to create a personalized education for your career path.

Start Your Journey Toward an Online Marketing Certificate

Courses & Curriculum

In the graduate marketing certificate online program, you’ll gain a foundation in marketing strategies and develop the latest marketing skills in the areas that interest you the most.

Some courses are even designed with the industry in mind, so that the skills you learn in class are skills that can help you earn additional certifications from respected organizations like HubSpot and Hootsuite.

The center of this certificate is the course Marketing Strategies, designed to teach you graduate-level knowledge of how businesses find and balance the needs of their consumers and their partners. Learn how to conduct market research to evaluate these needs, develop a strategy to share your product or service, including pricing, promotion and distribution.

The remaining 12 credits consist of your choice of SNHU marketing courses – so you can concentrate on mastering the skills you really care about. You can learn how to study consumer behavior, advertisement designs, the use of social media, brand management, tracking statistics and more.

You may also want to discuss with your academic advisor about certifications you can prepare for while you're in the program: Ask your advisor which classes can prepare you for HubSpot- and Hootsuite-aligned certification exams.

In your certificate program, you can choose to master social media. It's not just trendy pictures and chatting with consumers – the backbone of successful business social media marketing includes prepared strategies using tools like SEO and analytics tools for each platform. You can learn how to read these analytics and calculate the success of your campaign based on data like reach, impressions, interactions and shares.

While mathematics is the foundation of understanding how your marketing is working – even opinion surveys are analyzed using statistics – beyond the numbers, marketers must have strong communication skills. Both written and verbal communications are important to effectively inform their audience. You must also be able to work well in a team, collaborate with your teammates, follow guidelines from your superiors and deliver the vision of the organization.

Marketers accurately work within guidelines, rules and standards (including legal and ethical principles), but creativity is a skill that may help you stand out, or help drive projects forward and better. In your courses, you'll have the opportunity to stretch your creative muscles and find a marketing area you enjoy.

The path to completion is flexible. Choose the elective courses that will fit your goals and earn your certificate your way.

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Graduate Programs Per Course Per Credit Hour Annual Cost for 15 credits 
Degree/Certificates $1,881 $627 $9,405 
Degree/Certificates
(U.S. service members, both full and part time, and the spouses of those on active duty)
$1,410 $470 $7,050 

Tuition rates are subject to change and are reviewed annually.

Additional Costs:
$150 Graduation Fee, Course Materials ($ varies by course)

Frequently Asked Questions

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

References