Marketing Certificate Online Graduate Program
Program Overview Why get a graduate certificate in marketing?
Implement online marketing strategies, analyze marketing data and explore the best practices companies use to successfully market their products in the online Marketing Graduate Certificate program at Southern New Hampshire University.
Whether you decide to focus on one area of marketing or learn about several aspects of the field, this certificate program offers the flexibility to choose from a selection of courses that best meet your interests.
Skills you'll learn:
- Identifying consumer and organizational needs
- Determining target markets
- Conducting marketing research
- Executing effective marketing campaigns
Courses & Curriculum Online marketing certificate courses that prepare you for your career
Learn the latest marketing strategies, tools and industry insights when you enroll in the graduate marketing certificate online program at SNHU. After completing a foundations course, you'll choose your remaining 4 classes, meaning you can build a highly personalized certificate.
Some courses are even designed to help you develop the necessary skills you'll need to earn additional certifications from industry-recognized organizations, like HubSpot and Hootsuite.
Marketing graduate certificate online courses
Refresh and build on your marketing skill set in the 5-course marketing graduate certificate from SNHU. You'll start with Marketing Strategies – a required course designed to teach you graduate-level knowledge of product pricing, promotion and distribution.
You'll then get to choose from a wide range of SNHU marketing courses to satisfy your remaining 12 credits. That way, you can concentrate on mastering the skills you really care about, like consumer behavior, advertisement designs, the use of social media, brand management, tracking statistics and more.
You can also prepare for industry-recognized certifications during your program. Marketing 655 can prepare you for HubSpot Social Media Certification while Marketing 665 can prepare you for HubSpot Content Marketing Certification and HubSpot Email Marketing Certification.
If you want to continue onto a full graduate degree after completing your graduate certificate, you can transfer credits into the master's in marketing or MBA in Marketing programs.
Courses may include:
Marketing Strategies
Course ID:
MKT 500
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
Visit the course catalog to view the full Graduate Certificate in Marketing curriculum.
PC (Windows OS) Technical Requirements
| Component Type | PC (Windows OS) |
|---|---|
| Operating System | Currently supported operating system from Microsoft. |
| Memory (RAM) | 8GB or higher |
| Hard Drive | 100GB or higher |
| Antivirus Software | Required for campus students. Strongly recommended for online students. |
| SNHU Purchase Programs | Visit Dell |
| Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Apple (Mac OS) Technical Requirements
| Component Type | Apple (Mac OS) |
|---|---|
| Operating System | Currently supported operating system from Apple. |
| Memory (RAM) | 8GB or higher |
| Hard Drive | 100GB or higher |
| Antivirus Software | Required for campus students. Strongly recommended for online students. |
| SNHU Purchase Programs | Visit Apple |
| Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Additional Information:
- Laptop or desktop? Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.
- Note: Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10.
- Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government.
- Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers.
Licensure and Certification Disclosures
SNHU has provided additional information for programs that educationally prepare students for professional licensure or certification. Learn more about what that means for your program on our licensure and certification disclosure page.
Apply for free in minutes
Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!
Upcoming term starts: October 14, 2024 | January 06, 2024
Next term starts:
July 29, 2024
Online Student Experience What’s it like going to SNHU?
Attending college online at SNHU can be a life-changing experience. In fact, 93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents.
What to expect:
10-week terms
Learn around your schedule
24/7 online support
What does an online course look like?
You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:
- Schedule of weekly assignments
- Discussion boards
- Grades
- Instructor announcements
What support services are available?
- Chat with your advisors
Get hands-on help from dedicated academic and career advisors. - Drop in for tutoring
Work with a tutor, any time of the day or night – no appointment necessary. - Learn from industry professionals
Instructors lead discussions and offer guidance – and they’re just an email away. - Use the online library
Access 600,000+ resources or chat with a librarian 24/7. - Reach out for accessibility help
Receive accommodations as an eligible student with disabilities. - Focus on your well-being
Connect with professionals to improve your health and wellness.
Learn from passionate marketers with real-world insights
Southern New Hampshire University's marketing programs were designed in collaboration with academics and experts in the field. With instructors from all over the U.S., your courses will be led by a diverse group of marketing professionals who are eager to bring their industry knowledge and experience to the classroom.
Featured Faculty
Dr. Jolivette Wallace
Position
Associate Dean, Marketing
Joined SNHU
2023
Education
- BBA in Marketing from Mississippi State University
- MBA from William Carey University
- PhD in Leadership and Organizational Change from Walden University
- Professional Certificate in Digital Marketing from American Marketing Association and the Digital Marketing Institute
Read more about Dr. Jolivette Wallace and other online faculty at SNHU.
Why SNHU?
At Southern New Hampshire University, you'll have access to a powerful network of more than 400,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- U.S. News & World Report
Named SNHU the 2024 Most Innovative University in the North - The United States Distance Learning Association (USDLA)
Awarded SNHU the 21st Century Distance Learning Award for Excellence in Online Technology - Google.org
Gave SNHU a $1 million grant to explore soft skills assessments for high-need youth
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 180,000 graduates across the country. SNHU is accredited by the regional accreditor New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Admission Applying to SNHU is fast and free
No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.
All it takes is 3 simple steps
Step 1: Complete the online application – it only takes minutes.
It's easy, fast and free.
Step 2: Submit additional forms.
You’ll fill out one form to verify your high school completion or GED. Then, if you’ve attended college before, you’ll submit a form for each school so we can request your transcripts for you. (Also for free!)
Step 3: Make your decision.
After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.
Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE), which means we meet certain standards of academic quality, and have the tools and resources necessary for students to be successful. The university also carries specialized accreditations for some programs.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.
Tuition Cost & Savings College can be more affordable than you think
As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.
Online certificate programs
Student
Cost per credit
Cost per course
Cost for 15-credit certificate
Full- and part-time students
$637
$1,911
$9,555
Active-duty military and spouses | Full- and part-time students**
$470
$1,410
$7,050
Tuition rates are subject to change and are reviewed annually.
*Note: Students receiving this rate are not eligible for additional discounts.
Additional costs: Course materials vary by course.
Ways to save on online tuition
Career Outlook What can I do with a graduate marketing certificate?
Digital marketing, social media, content marketing, advertising – marketing is an ever-growing industry with many specialized disciplines. With the flexibility to choose courses that fit your career goals, the marketing graduate certificate at SNHU gives you the freedom to develop your skills in the career areas that interest you the most.
Upon completing the program, you'll have a keen understanding of the tools and tactics needed to successfully market goods and services – helping you prepare to take on new responsibilities in your current job or break into the exciting world of marketing.
Occupations
Completing your graduate certificate in marketing could prepare you for a variety of rewarding marketing positions, including:
Digital Marketing Specialist
Create effective targeted campaigns for digital channels to build brand awareness and increase product sales.
Marketing Manager
Identify target markets, determine product pricing and develop promotion strategies that attract, acquire and retain customers.
Market Research Analyst
Gather consumer and competitor data to analyze the current marketing landscape and determine where your company can make improvements.
Social Media Manager
Plan campaigns, organize calendars and coordinate content creation for a variety of social media platforms.
6%
Increase in advertising, promotions and marketing manager positions through 2032, projected by the U.S. Bureau of Labor Statistics (BLS).1
$156,580
Median annual pay for advertising, promotions and marketing managers as of May 2023, according to the BLS.1
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.
Frequently Asked Questions
Is a marketing certificate worth it?
A certificate program is a curriculum designed to teach you the skills and knowledge fit for a successful career in the field of choice. This is different from a certification program which is to verify the competencies of those with prior experience in the field.
Earning a certificate in marketing is a great addition to your degree, whether you earned one related to marketing or not, to help you reach upward in your career or to move towards the marketing field.
There are different areas in marketing you could work in. For example, if social media interests you, you could consider a Social Media Certificate. But if marketing as a whole interests you, and you'd like to expand your expertise beyond the social media realm, you might consider the broader Marketing Graduate Certificate from Southern New Hampshire University.
Social media has become a powerful global tool for organizations to market their product or service, as well as receiving instant feedback from consumers and being able to share information just as quickly. Organizations need a marketer who can take all the feedback and turn it into something meaningful, something that drives their decisions forward. Marketers with a particular focus on social media may also help develop campaigns or strategies to guide existing ones. If that sounds like you, our Social Media Graduate Certificate may be the best choice.
In SNHU's broader Marketing Graduate Certificate program, you could learn how to approach many different kinds of projects, from simple handheld products to a business proposition itself. It's a great stepping-stone to a degree program in marketing or a way to learn new skills in a specific area. It can also help individuals interested in a career change gain some skills before committing to a full degree.
You can learn about all kinds of marketing approaches and strategies no matter which graduate certificate program you choose.
Which certificate is best for digital marketing?
A large part of marketing and related analysis now is done online or otherwise through a computer, like a digital billboard or tracking visitor statistics on your website.
If you are interested in a career specifically in digital marketing, SNHU's curriculum for a graduate certificate in marketing includes the student's choice of 12 credits from the marketing subject. Course choices may include:
- Strategic Digital Marketing
- Digital Story Telling and Branding
- Digital Analytics
- Digital Advertising
- Online Marketing Channels
SNHU also offers a certificate in social media marketing for a specific area of digital marketing using social media platforms. With billions of eyes on social media feeds every day, it's an incredible tool to harness for your marketing plans.
No matter which certificate you choose, digital marketing can be a part of your learning experience at SNHU.
Why get a master's-level certificate in marketing?
Whether you have a degree in marketing or in an unrelated field, a certificate in marketing can be a great addition. As a graduate-level program, SNHU's marketing certificate pairs well with a master's degree or it could give your bachelor's degree an extra boost and potentially get you working in marketing if you haven't received formal training.
In order to pursue career paths in marketing, it's recommended to hold a bachelor's degree or higher. SNHU requires at least a bachelor's degree to apply for the graduate certificate programs.
These master’s-level courses could help you build the skills needed for you to advance your career toward managerial positions. As a marketing manager, you may lead a team in promoting your product and brand.
How can I get into marketing?
To pursue a career in marketing, the U.S. Bureau of Labor Statistics recommends at least a bachelor's degree. This could be in marketing, but you may also be qualified for similar positions with a BA in journalism or advertising.1
If your undergrad isn't in marketing, you may want to consider a graduate certificate in marketing. This 5-course program is a credential that helps you gain a marketing mindset and skill set more quickly than a bachelor's or full master's program.
Additionally, strong communication, organizational and managerial skills are at the core of this profession. When you enroll in the online marketing graduate certificate program at Southern New Hampshire University, you'll have the opportunity to build leadership skills, demonstrate a collaborative spirit and express your ideas in a compelling manner through discussion boards and projects.
Related Articles
Sources & Citations
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed May 31, 2024).
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.