Boost Your Marketing Career
- $627 per credit for 15 credits
- Complete in as little as 8 months
- Start your path toward an advanced career in marketing
- Upskill for the job you want
- Relevant and timely course content
- Option for Hootsuite and HubSpot-aligned content
Graduate Certificate in Marketing Program Overview
The online Marketing Graduate Certificate from Southern New Hampshire University focuses on several key marketing components and how each is integrated into an overall business plan.
From implementing online marketing strategies to using analytics to strengthen customer relationships, you'll explore the best practices companies use to successfully market their products and services.
The marketing certificate online program also offers you the flexibility to choose from a selection of courses that best meet your interests, including relationship-selling strategies and brand management. The graduate-level coursework is ideal for those who wish to focus on one area of marketing as well as those who need to learn about several aspects of the field.
Earning your graduate certificate in marketing can help you compete for highly coveted marketing positions. You'll gain a keen understanding of the tools, technology and tactics needed to successfully market goods and services – in both the for-profit and nonprofit sectors.
Learn how to:
- Examine consumer and organizational needs
- Select a target market and conducting marketing research
- Execute marketing efforts effectively and efficiently
The opportunities for someone with a graduate marketing certificate are almost endless, since many companies are seeking those with expertise in the area to assist with their marketing efforts.
"This certificate gives a student the opportunity to explore marketing in general, or even target a specific area of marketing to explore further. This allows for actionable opportunities to address strengths or weaknesses from a professional perspective," says Dr. Jessica Rogers, associate dean at SNHU.
So, whether you're looking to explore marketing from a high-level perspective or target a niche area, opportunities for those with a graduate marketing certificate continue to increase as more businesses and organizations realize that well-executed marketing is critical for reaching their goals.
The U.S. Bureau of Labor Statistics reports employment for marketing managers is expected to increase by 7% through 2028 – faster than the average of all occupations.1 The BLS also reports that those working in this industry earn $136,850 per year, depending on that position.1
Earning your marketing certificate could give you a leg up on the competition. People who earn their online graduate certificates in marketing may have extra knowledge and learnings at their disposal. With a marketing certificate, you could land yourself a role at an advertising agency or in house at one of your favorite brands.
According to the BLS, people in marketing roles can find themselves:
- Working with department heads to discuss budgets, contracts and marketing plans
- Planning multi-channel promotional advertising campaigns for broadcast, print, digital and more
- Initiating market research studies and analyzing findings to understand consumer behavior
- Meeting with clients to discuss ongoing marketing efforts
- Overseeing the hiring and management of advertising, promotions and marketing staff
For those looking to go an extra mile for their expertise, SNHU has a few master's-level degrees for marketing. You could go for the surefire Master's in Marketing, and with a four concentrations to choose from (digital marketing, new media and communications, marketing research and analytics, and social media marketing), you can customize it to meet your unique career goals. Plus, the courses in the certificate program can all be worked into the general track MS degree.
Additionally, SNHU offers an online MBA, including a marketing MBA, which, with a base degree already emphasizing management and organization that is also found in marketing, could be the perfect choice for you.
Finally, the online master's in Communication with a concentration in New Media and Marketing may be your ideal fit. A uniquely crafted program designed to train professionals in the ever-changing technological and business world of today, with marketing-specific courses to create a personalized education for your career path.
Start Your Journey Toward an Online Marketing Certificate
Why SNHU For Your Graduate Certificate in Marketing
With no set class meeting times, you can learn on your schedule and access online course materials 24/7.
Take advantage of some of the lowest online tuition rates in the nation.
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is regionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- “Most Innovative” regional university honors from U.S. News & World Report each year since 2015
- A $1 million grant from Google.org to explore soft skills assessments for high-need youth
- Recognition as a 2017 Digital Learning Innovator by the Online Learning Consortium
At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
96.5% of students would recommend SNHU.2 Discover why SNHU may be right for you.
Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials.
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms.
How to Apply
Simply contact an admission counselor, who can answer all your questions and walk you through the application process, which includes:
- Completing a graduate application
- Providing undergraduate transcripts
Courses & Curriculum
In the graduate marketing certificate online program, you’ll gain a foundation in marketing strategies and develop the latest marketing skills in the areas that interest you the most.
Some courses are even designed with the industry in mind, so that the skills you learn in class are skills that can help you earn additional certifications from respected organizations like HubSpot and Hootsuite.
The center of this certificate is the course Marketing Strategies, designed to teach you graduate-level knowledge of how businesses find and balance the needs of their consumers and their partners. Learn how to conduct market research to evaluate these needs, develop a strategy to share your product or service, including pricing, promotion and distribution.
The remaining 12 credits consist of your choice of SNHU marketing courses – so you can concentrate on mastering the skills you really care about. You can learn how to study consumer behavior, advertisement designs, the use of social media, brand management, tracking statistics and more.
You may also want to discuss with your academic advisor about certifications you can prepare for while you're in the program: Ask your advisor which classes can prepare you for HubSpot- and Hootsuite-aligned certification exams.
In your certificate program, you can choose to master social media. It's not just trendy pictures and chatting with consumers – the backbone of successful business social media marketing includes prepared strategies using tools like SEO and analytics tools for each platform. You can learn how to read these analytics and calculate the success of your campaign based on data like reach, impressions, interactions and shares.
While mathematics is the foundation of understanding how your marketing is working – even opinion surveys are analyzed using statistics – beyond the numbers, marketers must have strong communication skills. Both written and verbal communications are important to effectively inform their audience. You must also be able to work well in a team, collaborate with your teammates, follow guidelines from your superiors and deliver the vision of the organization.
Marketers accurately work within guidelines, rules and standards (including legal and ethical principles), but creativity is a skill that may help you stand out, or help drive projects forward and better. In your courses, you'll have the opportunity to stretch your creative muscles and find a marketing area you enjoy.
The path to completion is flexible. Choose the elective courses that will fit your goals and earn your certificate your way.
|View Full Curriculum in the Catalog|
|Graduate Certificate in Marketing|
|Courses May Include|
|Graduate Certificate Marketing|
|MKT 500||Marketing Strategies||This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.|
|Total Credits: 15|
Tuition & Fees
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
|Online Graduate Programs||Per Course||Per Credit Hour||Annual Cost for 15 credits|
(U.S. service members, both full and part time, and the spouses of those on active duty)
Tuition rates are subject to change and are reviewed annually.
$150 Graduation Fee, Course Materials ($ varies by course)
Frequently Asked Questions
Is a marketing certificate worth it?
Earning a certificate in marketing is a great addition to your degree, whether you earned one related to marketing or not, to help you reach upward in your career or to move towards the marketing field.
A certificate program is a curriculum designed to teach you the skills and knowledge fit for a successful career in the field of choice. This is different from a certification program which is to verify the competencies of those with prior experience in the field.
There are different areas in marketing you could work in. For example, if social media interests you, you could consider a Social Media Certificate online. But if marketing as a whole interests you, and you'd like to expand your expertise beyond the social media realm, perhaps you should consider the broader Marketing Graduate Certificate from Southern New Hampshire University.
Social media has become a powerful global tool for organizations to market their product or service, as well as receiving instant feedback from consumers and being able to share information just as quickly. Organizations need a marketer who can take all the feedback and turn it into something meaningful, something that drives their decisions forward. Marketers with a particular focus on social media may also help develop campaigns or strategies to guide existing ones. If that sounds like you, our Social Media Graduate Certificate may be the best choice.
In SNHU's broader Marketing Graduate Certificate program, you could learn how to approach many different kinds of projects, from simple handheld products to a business proposition itself.
You can learn plenty about all kinds of marketing approaches and strategies no matter which graduate certificate program you choose.
Which certificate is best for digital marketing?
A large part of marketing and related analysis now is done online or otherwise through a computer, like a digital billboard or tracking visitor statistics on your website.
If you are interested in a career specifically about digital marketing, SNHU's curriculum for a graduate certificate in marketing includes the student's choice of 12 credits from the marketing subject. Course choices may include:
- Strategic Digital Marketing
- Digital Story Telling and Branding
- Digital Analytics
- Digital Advertising
- Online Marketing Channels
SNHU also offers a certificate in social media marketing for a specific area of digital marketing using social media platforms. With billions of eyes on social media feeds every day, it's an incredible tool to harness for your marketing plans.
No matter which certificate you choose, digital marketing can be a part of your learning experience at SNHU.
What can I do with a certificate in marketing?
Whether you have a degree in marketing or in an unrelated field, a certificate in marketing can be a great addition. As a graduate-level program, SNHU's marketing certificate pairs well with a master's degree or it could give your bachelor's degree an extra boost and potentially get you working in marketing if you haven't received formal training.
In order to pursue career paths in marketing, it's recommended to hold a bachelor's degree or higher. SNHU does require at least a bachelor's degree to apply for the graduate certificate programs.
These master’s-level courses could help you build the skills needed for you to advance your career toward managerial positions.
The U.S. Bureau of Labor Statistics describes marketing managers' roles as analysis of market trends, opportunities in market gaps, advising and assisting in product development and creating marketing plans for the organization's products or services.
You may lead a team in responding to how your product is doing, balancing the price to meet both consumer and business needs, and you may also work with public relations and sales teams to make these roles possible.
Marketing is about developing a plan and seeing it through, making adjustments along the way to make it the best it can be.
How can I get into marketing?
To pursue a career in marketing, the U.S. Bureau of Labor Statistics recommends at least a bachelor's degree. This could be in marketing but you may also be qualified for similar positions with a BA in journalism or advertising.1
A graduate-level certificate in marketing would also be a great choice to add to your degree to point even more directly toward a marketing position whether you have a suggested major degree or not.
Showing that you can do the work is what really matters. Prior experience in related fields is always helpful, and working in sales or public relations translate well to a marketing job.1
Then, displaying strong key skills can be just what you need. Analytical skills are a foundation in marketing. If yours aren't that strong, you can learn and/or further develop them throughout your curriculum toward your degree or certificate at SNHU.
Additionally, strong communication, organizational and managerial skills are at the core of this profession. Being able to choose wisely and quickly, create plans, direct others professionally and clearly express yourself are the key skills that can help you work in organizations.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
Sources & Citations (1, 2)
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Sept. 15, 2020). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
2According to more than 9,200 SNHU online students in survey responses from the fall of 2019.