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Zuri Wilson-Seymore discussing an infographic with a colleague with text Zuri Wilson-Seymore '16

Master's in Digital Marketing Online MS Degree Program

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Register By: January 01 Classes Start: January 03

Earn Your Master's in Digital Marketing

  • $627/credit (36 credits total)
  • Transfer up to 12 graduate credits
  • Aligned with AMA Professional Certified Marketer (PCM®)
  • Complete in as few as 15 months
  • No GRE/GMAT required
  • Prepare for Hootsuite and HubSpot certifications

Master’s in Digital Marketing Program Overview

Our world has gone digital. To grab hold of consumers' attention, marketers must form personal connections in this vast online environment.

Develop into the branding and digital marketing master the industry demands when you earn the Master of Science (MS) in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.

This online master's program aligns to the American Marketing Association's Professional Certified Marketer (PCM®) Program standards as outlined in its Digital Marketing Book of Knowledge.

Learn how to:

  • Use digital and social media activity and data to inform decision-making
  • Analyze and interpret data to align marketing plans to strategic goals
  • Maximize opportunities through the use of marketing theory and practices
  • Gather information through diverse media to inform and persuade stakeholders
  • Develop international marketing strategies
  • Ensure marketing practices comply with regulatory standards and ethical practices
  • Manage a brand to ensure the creation, capture and delivery of value

Career Outlook

As the online world continues to broaden, and more options become available for promotional use, the need for marketers continues to rise. Every business – large or small – needs business plans, strategies and assets that promote its products or services.

Dr. Jessica Rogers with the text Dr. Jessica Rogers"Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” said Dr. Jessica Rogers, associate dean of marketing programs. “A key point is that depending on the target audience, some channels are more effective than others.”

Rogers considers some of these popular forms of digital media – as well as the skills you'll learn in SNHU's program – as:

  • Content marketing: Write or produce informative pieces that offer value to your audience, like articles, podcasts or videos.
  • Email marketing: Entice your audience to open your mail and click on your call-to-action link.
  • Marketing analytics: Use data to inform your campaigns and improve them.
  • Mobile marketing: Reach people through text messages or via apps on their phones.
  • Pay per click (PPC): Invest in promoting your business to the top of the search engine results pages.
  • Search engine optimization (SEO): Build your webpage around keywords and phrases, and design your site with a user-friendly structure.
  • Social media marketing: Target and create social media posts and ads that get in front of the eyes of your audience.

With so many possibilities of directions to take your career in, your MS in Digital Marketing can give you an abundance of opportunities.

Kathryn Gladis with the text Kathryn GladisIt gave Kathryn Gladis '16 '20G more opportunities. After graduating with a bachelor's in marketing from SNHU's campus, she knew she could "dig deeper into the digital side of marketing in order to increase my opportunities of finding a position where I could utilize those skills." So she enrolled in SNHU's master's in digital marketing online program.

And it worked for her. "This degree has helped my career develop by moving me into a different role within my company," Gladis said. "I moved from a territory marketing position into a digital marketing coordinator position. I chose to pursue this degree at the right time and got to experience firsthand learning new skills/programs and directly applying them to my company’s digital strategy."

The U.S. Bureau of Labor Statistics (BLS) reports faster than average job growth for advertising, promotions and marketing managers: Through 2028, growth of 8% translates to over 21,000 new positions that may need to be created.1

Plus, those roles pay well. The median annual salary in May 2019 was $125,510 – with the top 10% earning over $208,000.1

And where could you work with this learned experience? The BLS notes that the largest employers for advertising and promotions managers1 were:

  • Advertising, PR and related services: 40%
  • Information: 11%
  • Management of companies and enterprises: 8%
  • Self-employed workers: 6%
  • Wholesale trade: 6%

Some of those same industries also show up on the list for top employers for marketing managers1, as well:

  • Professional, scientific and technical services: 23%
  • Management of companies and enterprises: 14%
  • Finance and insurance: 10%
  • Manufacturing: 10%
  • Wholesale trade: 8%

If you decide digital marketing is not the career path you want to take, SNHU offers 3 more cutting-edge marketing concentrations that can keep you at the top of your game: new media and communications, marketing research and analytics, and social media marketing. You may also opt for the general track.

Start Your Journey Towards a Online Digital Marketing Degree

Courses & Curriculum

By specializing your online master’s in marketing with this in-demand business focus, you’ll be on your way to developing yourself as a digital marketing master.

That's because our master's-level courses are taught by instructors who work and have experience in marketing. And that means you're learning from professionals who are currently practicing marketing and can share stories of their success in the field.

"The instructors always want to see you succeed," said Kathryn Gladis '16 '20G. "In my experience, if I ever had a question, the response back was always quick and helpful."

In the master's in digital marketing program, you'll have 8 core marketing courses and 4 concentration courses in digital marketing.

Your core courses include topics like strategy, analytics, consumer behavior, and ethical and legal issues. All of our master's in digital marketing students also take the Strategic Digital Marketing course as part of the core. This is an excellent introduction to your digital marketing concentration: You'll learn the ins and outs of the platforms and technology, which can better position you to create integrated online strategies that are met with success. This class has a hands-on approach, giving you practice for real-world scenarios.

Your concentration courses will allow you to better understand online activity to make more informed decisions for your organizations. These courses may include:

  • Digital Story Telling and Branding: Learn about theories and application that can help you stand out from the pack in the digital space. Get hands-on experience that allows you to roll out your strategies through various approaches and analyses.
  • Online Marketing Channels: Discover just where you can market your products or services online. From social media to email and even gaming, you'll see the pros and cons of the channels and which can work best for your audience.
  • Social Media Marketing: Explore possible tools, then start constructing and evaluating social media content, its impact and its practical use in marketing context. Learn more about how social media can be used for not only marketing and advertising, but also public relations, journalism and civic/political participation.
  • Websites and Search Engine Marketing/Search Engine Optimization: Gain more insight into the differences between search engine marketing (SEM) and search engine optimization (SEO). Discover their benefits and limitations of SEM and SEO strategies – as well as how you can use these tools for effectively reaching customers.

Gladis chose this degree and concentration because of the courses she would get to take.

"I was originally attracted to this program because of the digital marketing focus," she said. "This program featured specific courses that would enhance my knowledge of digital marketing strategies and programs that would help me to gain experience that I could directly relate to real-world job opportunities."

When you near the end of your program, you'll take your capstone course. This gives you the opportunity to show what you know – to take all of the skills and knowledge you've learned for a final assessment.

For Gladis, the capstone left a huge impression on her.

"This course gave us some freedom to put together everything that we learned throughout the program and design a strategic marketing plan from start to finish for a Fortune 500 company," she said. "We got the chance to open a franchise in a new location and create the marketing strategy for the new setting. This was the most real-life situation within a course and I got to utilize previously learned skills to create the strategy, budgets and ads themselves through programs like InDesign and Canva."

In addition to taking courses that prepare you for the job market, SNHU’s unique digital marketing graduate concentration helps prepare students for the American Marketing Association’s Professional Certified Marketer® Certification exam.3

In fact, the AMA – a community for marketers – offers a digital marketing program. In partnership with the Digital Marketing Institute – a world leader in professional digital marketing certification – you can earn 2 credentials upon completion: PCM® Digital Marketing and Certified Digital Marketing Professional.4

Hootsuite Academy logo next to the Hubspot Academy logo

Coursework within this concentration also aligns with these industry-recognized certifications including:

  • Hootsuite Platform Certification Exam
  • Hubspot Email Marketing Certification
  • HubSpot Inbound Marketing Certification and Exam
  • HubSpot Content Marketing Certification and Exam

Hootsuite, a social media management platform, and Hubspot, a software company for marketing and sales, are recognized names throughout the industry. These alignments are intended to offer students access to the thinking behind some of today’s most respected organizations. By earning your master's in digital marketing online at SNHU, you can prepare for these exams and possibly add more credentials to your resume as you navigate the job market.

Don't have a business background? Students who don't have an undergraduate degree that focused on business may be required to take a Business Foundations course. Speak with your admission counselor or academic advisor if you think you don't need to take this course.

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Graduate Programs Per Course Per Credit Hour Annual Cost for 15 credits 
Degree/Certificates $1,881 $627 $9,405 
Degree/Certificates
(U.S. service members, both full and part time, and the spouses of those on active duty)
$1,410 $470 $7,050 

Tuition rates are subject to change and are reviewed annually.

Additional Costs:
$150 Graduation Fee, Course Materials ($ varies by course)

Frequently Asked Questions

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

References