Our world has gone digital. To grab hold of consumers’ attention, marketers must form personal connections in this vast online environment. From websites and blogs to social media and e-books, digital marketing continues to evolve with new approaches to engage an increasingly savvy audience – as well as strategically target them for best results.
Develop into the branding and digital marketing master the industry demands when you earn the Master of Science in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.
SNHU’s online master’s program aligns to the American Marketing Association’s Professional Certified Marketer (PCM®) Program standards as outlined in its Digital Marketing Book of Knowledge.
The MS in Marketing with a concentration in Digital Marketing will help you develop the strategies that grow today's businesses. Dive into social media, online advertising, search engine optimization (SEO), website and mobile design, email and marketing automation. You'll also acquire the skill set to analyze data from digital campaigns to make key marketing decisions.
In the master's in digital marketing program at SNHU, you'll learn how to:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your digital marketing master's degree online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
The need for marketers continues to rise. The U.S. Bureau of Labor Statistics reports that opportunities for advertising, promotions and marketing managers will increase by 9 percent through 2024 - faster than the national average for all occupations.*
* Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, on the Internet at Advertising, Promotions and Marketing Managers (viewed online May 4, 2017). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
By specializing your master’s degree with this in-demand business focus, you’ll be on your way to developing yourself as a digital marketing master. SNHU’s unique concentration prepares students for the American Marketing Association’s Digital Marketing Certification exam as well as integrates industry-approved coursework from inbound marketing authority HubSpot, giving you access to the thinking behind some of today’s most respected organizations
For those who do not meet the minimum requirements, the following courses may be required:
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
This course involves the study of the issues involved in identifying developing relationships with international markets.
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
This course is concerned with the development, evaluation, and implementation of integrated marketing communication strategies in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques and models in topics that include various communication functions, media alternatives and the integrated marketing communication concept.
This course will look at a number of quantitative tools and techniques and their application in a marketing context. The course will focus on understanding the relationship among marketing factors, variables, and the consumer. Students will learn how to analyze data in order to guide and support marketing related decisions.
This course focuses on the market's consumer behavior by investigating its psychological, sociological, economic, and anthropological influences, both theoretical and research based. Designing effective marketing strategies will be explored using the knowledge of these influences.
This course will introduce students to the Internet marketing landscape. Through exploring platforms, players and technology, the students will have a better understanding of the business models used in online marketing. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the frame work for a comprehensive understanding of strategic internet marketing.
This course examines a range of ethical issues facing marketing managers as seen through the viewpoints of various comprehensive ethical theories. The goal is for students to develop their own ethical framework for making marketing decisions within the knowledge of the various ethical theories and U.S. marketing laws. Traditional topics such as ethics in marketing research, product liability, selling, advertising, and pricing are covered. Emerging ethical issues such as international marketing, competitive intelligence, socially controversial products, privacy, and corporate policies are also examined. However, topics may change to reflect current business concerns. The course is taught using a seminar format utilizing cases and readings.
This course provides students with a broad approach to the history, theory, technology, impact, and strategic uses of social media. Social media (such as Twitter, Facebook, blogging, podcasting, and so on) are relatively inexpensive and accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences ranging from a single recipient to millions of readers or viewers. Students will learn how to explore the possibilities and limitations of various social media and will learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, their impact, and their practical use in marketing contexts. Students will also examine the general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Finally, students will gain basic hands-on experience with several forms of the most current social media technology.
Differentiate between search engine marketing (SEM) and search engine optimization (SEO). Analyze the benefits and limitations of SEM and SEO strategies and explain how marketers can use these tools for effectively reaching customers. Employ SEO tactics to develop marketing initiatives and recommend SEM strategies to optimize campaign efforts.
This course will expose students to online marketing channels, such as, social media platform and players, and measurement and analysis. Marketing channels such as internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations will also be examined.
Explore marketing theories and application of digital storytelling for the purpose of engaging an organization's consumers and stakeholders. In addition, focus on digital branding through storytelling to differentiate an organization from competitors while conveying its purpose and mission. Gain hands-on experience in the strategic implementation of a brand narrative using various marketing approaches and analyses.
This capstone course is the culminating experience for the M.S. in Marketing program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$40 Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP.