Master's in Digital Marketing Online MS Degree Program

Flexible

With no set class meeting times, you can learn on your schedule and access online course materials 24/7.

Affordable

Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 12 credits from your previous institution.

Respected

Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is regionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.

Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:

• “Most Innovative” regional university honors from U.S. News & World Report each year since 2015
• A $1 million grant from Google.org to explore soft skills assessments for high-need youth
• Recognition as a 2017 Digital Learning Innovator by the Online Learning Consortium

Network

At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.

Opportunities

As a master's in digital marketing student, you'll be prepared to go for industry-relevant credentials from leaders in digital and social media marketing, like Hootsuite and HubSpot.

96.5% of students would recommend SNHU.² Discover why SNHU may be right for you.

Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials.

Simply contact an admission counselor, who can help you explore financial options, answer all your questions, and walk you through the application process, which includes:

• Completing a graduate application
• Providing undergraduate transcripts

Notes: 

• Laptop or desktop?  Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility. 

• Note:  Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10. 

• Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government. 

• Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers. 

If you want a fast-paced career in an evolving field, then yes. Digital marketers are in high demand across many industries, as companies large and small aim to cash in on the power of online marketing.

In 2020, digital advertising spending is projected to make up more than half of all global media spending, reaching $336 billion, according to a forecast from the World Advertising and Research Center (WARC).⁵ As new marketing technology continues to emerge, opportunities for savvy digital marketers will also grow.

According to the U.S. Bureau of Labor Statistics, jobs for advertising, promotions and marketing managers are projected to grow 8% by 2028.¹ Employment growth will vary by occupation, and BLS predicts that workers who can navigate the digital world will have the best job prospects.

Salaries for digital marketing professionals are also strong. The median salary for advertising and promotions managers was $125,510 in 2019. Marketing managers earned a median salary of $136,850 the same year.¹

Pay can vary based on your industry and specific job description, as well as your level of education. Earning a master’s degree in digital marketing could boost your career and salary potential.

In 2019, workers with a master’s degree earned a median weekly salary 19% higher than workers with a bachelor’s degree and 68% higher than workers with an associate degree. Master’s degree holders also faced lower unemployment rates in 2019: just 2%, compared to 2.2% for bachelor’s degree holders and 2.7% for associate degree holders.¹

Kathryn Gladis '16 '20G believed her MS in digital marketing was worth it.

"Education is so important," she said. "In my experience especially, this degree allowed me to fall into a role that I was more interested in and directly related to the digital marketing concentration."

A digital marketing master’s degree can open up a wide variety of opportunities across virtually any industry.

Whether you have a passion for advertising or are dreaming of a career in social media, a master’s in digital marketing can give you the business, analytical and technical skills you need to succeed in this evolving field.

With a degree concentration in digital marketing from SNHU, you could find work in large corporations, small businesses and even nonprofit organizations and government agencies. You can apply your skills to jobs within individual organizations, advertising and marketing agencies and even toward starting your own business.

The specific roles you can hold with a digital marketing master’s degree are just as varied as the fields in which you can work. You could find work in:

• Content marketing: Write or produce informative content that offers value to your audience, such as articles, podcasts or videos. Increase exposure for a company or brand and generate leads.
• Email marketing: Entice your audience to open your email and click on your call-to-action link. Market products or services with automated and targeted email campaigns.
• Marketing analytics: Use data to inform your marketing campaigns and improve on them. Research consumer trends, customer behavior and more.
• Mobile marketing: Reach people through text messages or via the apps on their phones to market a product or service and boost brand awareness.
• Pay per click (PPC): Invest in search engine marketing to promote your business, product or service and get to the top of the search engine results pages.
• Search engine optimization (SEO): Build your webpage around keywords and phrases, and design your site with a user-friendly structure. Use SEO strategies to attract your ideal clients or customers through search engines.
• Social media marketing: Target and create social media ads and marketing campaigns. Get your offer in front of your ideal audience to sell a product or service and build brand awareness.

Of course. Digital marketing is focused on using online tools and technology to create targeted, measurable promotional campaigns. There are many opportunities to learn these strategies online.

At SNHU, the online digital marketing master’s degree concentration explores the three main areas of digital marketing media: paid, owned and earned. You’ll learn about the effective use of digital and social media activities and use data to gain key insights for better decision making.

You can also explore specific digital marketing strategies, including branding and storytelling, search engine optimization, mobile marketing, gamification and multichannel integration. Online marketing courses are taught by faculty with years of professional experience, ensuring you can learn how to apply your online learning to real-world situations.

Kathryn Gladis '16 '20G appreciated the online format for her second degree from SNHU.

"I really enjoyed the freedom of the online master’s program," she said. "It allowed me to focus on the work when it was most convenient for me. This program taught me digital marketing programs that I was not familiar with and that I now use regularly for work. I am very happy with my decision to complete my master’s in marketing with a concentration in digital marketing at SNHU."

Online students at SNHU also get access to a variety of virtual student services, including writing help, tutoring and academic and career advising. Online student clubs and organizations are also available and can offer hands-on learning opportunities to supplement your coursework.

It depends on your university. There are many different types of online MBA degrees and on campus programs offered from a variety of institutions, with learning opportunities across all aspects of the marketing field.

SNHU offers an MBA in Marketing, which covers key marketing topics including:

• Market research and analysis
• Marketing strategy
• Consumer behavior
• Promotions management
• Brand management

A marketing MBA provides a strong foundation of business skills, including accounting and finance, ethics and corporate culture, operations management and entrepreneurship. You’ll also gain key leadership and career skills, like communication, analysis and critical thinking.

If you dream of managing a team or want to start your own company, a marketing MBA could give you the skills you need to succeed. But if you want to focus your career on specific digital marketing fields, an MS in Marketing with a concentration in Digital Marketing may be a better fit.

The digital marketing master’s degree concentration offers key marketing and business strategy, and dives deep into digital marketing methods that are in high demand across many industries.

These include:

• Content marketing
• Email marketing
• Search engine optimization (SEO)
• Mobile marketing
• Pay per click (PPC)
• Social media marketing

The beauty of getting a degree online is that you can earn it on your own timeline. You decide what works best for you.

At SNHU, you can enroll part time or full time. As a part-time student, you'd take 1 class per 10-week term. And for full time, you'd double up and take 2 courses.

Many of our students are already working full time or have plenty of commitments, so taking one class per term toward your master's in digital marketing might help you be more successful in your program. If you think you can take on 2 courses per term, you can have a discussion with your academic advisor and work together to create a schedule that works for you.

If you take your MS in digital marketing courses as a full-time student, you could finish your 36-credit master's degree in as few as 15 months. That means graduating with your master's degree in just over a year. Depending on when you want to reach your goals and go for advanced positions, this may be the route you want to take.

SNHU offers 5 graduate terms a year, and you can start during the time of year that works for you. If you're ready to begin immediately, the next term is always right around the corner. Our admission team keeps the application process simple, and we've currently waived our application fee for graduate students.

Once you've submitted all of the required materials, you can get a decision within days. Because once you have your decision in hand, you can begin to prep for your return to school and focus on reaching your goals.

¹Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:

• https://www.bls.gov/OOH/management/ advertising-promotions-and-marketing-managers.htm (viewed June 17, 2020)
• https://www.bls.gov/emp/chart-unemployment-earnings-education.htm (viewed June 22, 2020)

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

²According to a survey responses from over 9,200 SNHU online students conducted in the fall of 2019.

³SNHU does not guarantee that the completion of this program will result in certification. In addition to successfully completing the educational requirements, students may need to meet other certification requirements.

⁴American Marketing Association, Digital Marketing Certification, on the internet, at https://www.ama.org/digital-marketing-certification/ (viewed June 24, 2020)

⁵ Marketing Dive, Ad spending growth will accelerate to 6% worldwide in 2020, study says, on the internet, at https://www.marketingdive.com/news/ad-spending-growth-will-accelerate-to-6-worldwide-in-2020-study-says/565925/ (viewed July 14, 2020)