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Zuri Wilson-Seymore discussing an infographic with a colleague with text Zuri Wilson-Seymore '16

Master's in Digital Marketing Online MS Degree Program

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Register By: July 27 Classes Start: July 29

Earn Your Master's in Digital Marketing

  • $637/credit (36 credits total)
  • Transfer up to 12 graduate credits
  • Enter a fast-growing field
  • Prepare for Hootsuite and HubSpot certifications
  • Complete in as few as 15 months
  • No GRE/GMAT required

Master’s in Digital Marketing Program Overview

Our world has gone digital. To grab hold of consumers' attention, marketers must form personal connections in this vast online environment.

Develop into the branding and digital marketing master the industry demands when you earn the Master of Science (MS) in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.

When you graduate with a degree concentration in digital marketing, you could find work in large corporations, small businesses and even nonprofit organizations and government agencies. You can apply your skills to jobs within individual organizations, advertising and marketing agencies and even toward starting your own business.

What You'll Learn

  • Use digital and social media activity to inform decision-making
  • Analyze and interpret data to align marketing plans to strategic goals
  • Maximize opportunities by applying marketing theory and practices
  • Develop international marketing strategies that comply with ethical practices
  • Manage a brand to ensure the creation, capture and delivery of value

How You'll Learn

At SNHU, you'll get support from day 1 to graduation and beyond. And with no set class times, 24/7 access to the online classroom and helpful learning resources along the way, you'll have everything you need to reach your goals.

Career Outlook

As the online world continues to broaden, and more options become available for promotional use, the need for marketers continues to rise. Every business – large or small – needs business plans, strategies and assets that promote its products or services.

Dr. Jessica Rogers with the text Dr. Jessica Rogers"Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” said Dr. Jessica Rogers, associate dean of marketing programs and author of "The Digital Marketing Landscape: Creating a Synergistic Consumer Experience." “A key point is that depending on the target audience, some channels are more effective than others.”

Rogers considers some of these popular forms of digital media – as well as the skills you'll learn in SNHU's program – as:

  • Content marketing: Write or produce informative pieces that offer value to your audience, like articles, podcasts or videos.
  • Email marketing: Entice your audience to open your mail and click on your call-to-action link.
  • Marketing analytics: Use data to inform your campaigns and improve them.
  • Mobile marketing: Reach people through text messages or via apps on their phones.
  • Pay per click (PPC): Invest in promoting your business to the top of the search engine results pages.
  • Search engine optimization (SEO): Build your webpage around keywords and phrases, and design your site with a user-friendly structure.
  • Social media marketing: Target and create social media posts and ads that get in front of the eyes of your audience.

With so many possibilities of directions to take your career in, your MS in Digital Marketing can give you an abundance of opportunities.

Online Master's in Digital Marketing grad Kathryn Gladis smiling.It did for Kathryn Gladis '16 '20G. After graduating with a bachelor's in marketing from SNHU's campus, she knew she could "dig deeper into the digital side of marketing in order to increase my opportunities of finding a position where I could utilize those skills." So she enrolled in SNHU's master's in digital marketing online program.

And it was just what she needed to change her career. "This degree has helped my career develop by moving me into a different role within my company," Gladis said. "I moved from a territory marketing position into a digital marketing coordinator position. I chose to pursue this degree at the right time and got to experience firsthand learning new skills/programs and directly applying them to my company’s digital strategy."

Job Growth

The U.S. Bureau of Labor Statistics (BLS) reports faster than average job growth for advertising, promotions and marketing managers: 10% growth translates to over 33,700 new positions that will likely need to be created through 2031.¹


The median annual salary in May 2021 was $133,380 – with the top 10% earning over $208,000.¹

Understanding the Numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

And where could you work with this learned experience? All kinds of industries, from advertising and PR to finance and insurance. You could own your own company and work for yourself.

Plus, even if you're already working in marketing, an advanced marketing degree can help give you an edge – through both skills gained and an addition to your resume.

"I’m a marketing professional, but with the digital landscape changing, I wanted my master’s to give me some sort of advantage in my career," said Jennifer Monzón '21.

Student Tim Mucha agrees.Tim Mucha, MS in Digital Marketing grad.

"The degree is helping advance my knowledge and digital marketing expertise," he said. "I know it will help me become more knowledgeable about my area and allow me to better guide decision making, strategies and advancement in various digital marketing areas."

If you decide digital marketing is not the career path you want to take, SNHU’s online master’s in marketing offers 3 more cutting-edge marketing concentrations that can keep you at the top of your game: new media and communications, marketing research and analytics, and social media marketing. You may also opt for the general track.

Where Could You Work?


Work with companies to create marketing plans, assess options and review budgets. Negotiate contracts for advertising campaigns.

Public Relations

Help clients communicate effective, clear information about their brand through various media. Appeal to various audiences to ensure maximum results.


Own a marketing agency PR firm and develop a brand that suits what you're offering. Work with an array of clients to bring their digital marketing vision to life.

Organizational Leadership

Hire staff in advertising, promotions and marketing and manage performance to ensure high-quality work.

Information and Tech

Meet with clients to review their brand and provide tailored marketing strategies suited to their needs.

Start Your Journey Towards an Online Master's in Digital Marketing

Danielle Upham

What SNHU Students Are Saying

Danielle Upham'19 '21G
"I've never had more caring instructors before."

Courses and Curriculum

By specializing your master's in marketing online, you’ll be on your way to developing yourself as a digital marketing expert.

That's because our master's-level courses are taught by instructors who work and have experience in marketing. And that means you're learning from professionals who are currently practicing marketing and can share stories of their success in the field.

"The instructors always want to see you succeed," said Kathryn Gladis '16 '20G. "In my experience, if I ever had a question, the response back was always quick and helpful."

In the master's in digital marketing program, you'll have 8 core marketing courses and 4 concentration courses in digital marketing.

Your core courses include topics like strategy, analytics, consumer behavior, and ethical and legal issues. You'll learn the ins and outs of the platforms and technology, which can better position you to create integrated online strategies that are met with success.

Online Master's in Digital Marketing grad Jennifer Monzon.Jennifer Monzón '21 was impressed by her International Market Strategy course.

"I’ve always worked for domestic companies in entertainment and now in tech," she said. "Taking this course gave me a glimpse as to what factors make or break a product or service in another country with different languages, different cultures, a different way of life. It was super interesting to research."

Your concentration courses allow you to better understand online activity to make more informed organizational decisions. These courses may include:

  • Digital Story Telling and Branding: Learn about theories and application that can help you stand out from the pack in the digital space. Get hands-on experience that allows you to roll out your strategies through various approaches and analyses.
  • Online Marketing Channels: Discover just where you can market your products or services online. From social media to email and even gaming, you'll see the pros and cons of the channels and which can work best for your audience.
  • Social Media Marketing: Explore possible tools, then start constructing and evaluating social media content, its impact and its practical use in a marketing context. Learn more about how social media can be used for not only marketing and advertising, but also public relations, journalism and civic/political participation.
  • Websites and Search Engine Marketing/Search Engine Optimization: Gain more insight into the differences between search engine marketing (SEM) and search engine optimization (SEO). Discover the benefits and limitations of SEM and SEO strategies – as well as how you can use these tools for effectively reaching customers.

When you near the end of your program, you'll take your capstone course. This gives you the opportunity to show what you know – to take all of the skills and knowledge you've learned for a final assessment.

For Gladis, the capstone left a huge impression on her.

"This course gave us some freedom to put together everything that we learned throughout the program and design a strategic marketing plan from start to finish for a Fortune 500 company," she said. "We got the chance to open a franchise in a new location and create the marketing strategy for the new setting. This was the most real-life situation within a course and I got to utilize previously learned skills to create the strategy, budgets and ads themselves through programs like InDesign and Canva."

Coursework within this concentration also aligns with these industry-recognized certifications including:

Hootsuite Academy logo on top of the Hubspot Academy logo
  • Hootsuite Platform Certification Exam
  • HubSpot Email Marketing Certification
  • HubSpot Inbound Marketing Certification and Exam
  • HubSpot Content Marketing Certification and Exam

Hootsuite, a social media management platform, and Hubspot, a software company for marketing and sales, are recognized names throughout the industry. These alignments are intended to offer students access to the thinking behind some of today’s most respected organizations. By earning your master's in digital marketing online at SNHU, you can prepare for these exams and possibly add more credentials to your resume as you navigate the job market.

"I was incredibly thankful for the classes that also included certifications in the coursework," Danielle Upham '19 '21G said.

Don't have a business background? Students who don't have an undergraduate degree that focused on business may be required to take a Business Foundations course. Speak with your admission counselor or academic advisor if you think you don't need to take this course.

University Accreditation

New England Commission of Higher Education Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Graduate Programs Per Course Per Credit Hour Annual Cost for 15 credits 
Degree/Certificates $1,911 $637 $9,555 
(U.S. service members, both full and part time, and the spouses of those on active duty)*
$1,410 $470 $7,050 

Tuition rates are subject to change and are reviewed annually.
*Note: students receiving this rate are not eligible for additional discounts.

Additional Costs:
Course Materials ($ varies by course). Foundational courses may be required based on your undergraduate course history, which may result in additional cost.

Frequently Asked Questions

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