Our world has gone digital. To grab hold of consumers' attention, marketers must form personal connections in this vast online environment. From websites and blogs to social media and e-books, digital marketing continues to evolve with new approaches to engage an increasingly savvy audience - as well as strategically target them for best results.
Develop into the branding and digital marketing master the industry demands when you earn the Master of Science in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.
SNHU's online master's program aligns to the American Marketing Association's Professional Certified Marketer (PCM®) Program standards as outlined in its Digital Marketing Book of Knowledge.
The MS in Marketing with a concentration in Digital Marketing will help you develop the strategies that grow today's businesses. Dive into social media, online advertising, search engine optimization (SEO), website and mobile design, email and marketing automation. You'll also acquire the skill set to analyze data from digital campaigns to make key marketing decisions.
In the master's in digital marketing program at SNHU, you'll learn how to:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your digital marketing master's degree online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
The need for marketers continues to rise. The U.S. Bureau of Labor Statistics reports that opportunities for advertising, promotions and marketing managers will increase by 10% through 2026 - faster than the national average for all occupations.*
By specializing your master’s degree with this in-demand business focus, you’ll be on your way to developing yourself as a digital marketing master. SNHU’s unique concentration helps prepare students for the American Marketing Association’s Professional Certified Marketer® Digital Marketing Certification exam.**
Coursework within this concentration also aligns with these industry-recognized certifications including:
These alignments are intended to offer students access to the thinking behind some of today’s most respected organizations.
Total Credits: 36
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$40 Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.