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Master's in Digital Marketing Online MS Degree Program

Naeem Jaraysi, who earned his degree from SNHU in 2020, standing in front of a projector screen displaying green and blue line, bar and pie charts.

Cost per credit $637

Total courses 12

Term length 10 weeks

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Program Overview Why get a master's in digital marketing online?

These days, the key to successful marketing is making personal connections with consumers in a vastly digital world. Southern New Hampshire University's Master of Science (MS) in Marketing with a concentration in Digital Marketing will teach you the skills needed to master this industry demand — and so many others.

Skills you'll learn:

  • Decision-making strategies
  • Data analysis approaches
  • Applications of marketing theories and practices
  • Ethically sound strategy development
  • Brand management techniques
  • Digital marketing optimization using SEO/SEM
Naeem Jaraysi, who earned his degree from SNHU in 2020, working on his laptop with an SNHU sticker on the cover and a coffee cup on the table next to him.

Courses & Curriculum Master's in digital marketing online classes that can take your skills further

Once enrolled, you'll take 8 core marketing courses and 4 concentration courses in digital marketing. Core courses will examine platforms and technology, so you can learn to create successful integrated strategies. Concentration courses will teach you to make informed organization decisions based on your understanding of online activity.

Don't have a business background? Students who have an undergraduate degree unrelated to business may be required to take OL-501 Business Foundations. Please consult with your admission counselor or academic advisor for more information.

Degree Courses

Master's in digital marketing online classes

Hootsuite Academy logo on top of the Hubspot Academy logoAnother benefit of this concentration's coursework is that it can help prepare you for a number of industry-recognized certifications, including: Hootsuite Platform Certification Exam; HubSpot Email Marketing Certification; HubSpot Inbound Marketing Certification and Exam; and HubSpot Content Marketing Certification and Exam. This is a great way to prove your knowledge of industry-wide frameworks and tools, as well as make yourself more marketable to potential employers.

Courses may include:

Course ID: INT 640
Develop practical managerial skills in multinational market research, branding, consumer behavior, sales, and product development in a global market. Study topics including budgeting, market entry, local market development, and global market integration. Assess foreign market conditions in mature, new growth, and emerging market environments for developing effective international marketing strategies.
Course ID: MKT 500
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
Course ID: MKT 555
Explore possibilities and limitations of contemporary social media platforms and tools. Construct and evaluate social media content, its impact, and practical use in marketing context. Analyze general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Gain hands-on experience with several forms of the most current social media technology.
Course ID: MKT 605
This course is concerned with the development, evaluation, and implementation of integrated marketing communication strategies in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques and models in topics that include various communication functions, media alternatives and the integrated marketing communication concept.
Course ID: MKT 618
This course will look at a number of quantitative tools and techniques and their application in a marketing context. The course will focus on understanding the relationship among marketing factors, variables, and the consumer. Students will learn how to analyze data in order to guide and support marketing related decisions.
Course ID: MKT 620
This course focuses on the market's consumer behavior by investigating its psychological, sociological, economic, and anthropological influences, both theoretical and research based. Designing effective marketing strategies will be explored using the knowledge of these influences.
Course ID: MKT 625
Learners will explore platforms, players, and technology used in business models of digital marketing and analyze consumer behavior in online environments. By integrating theories of online campaign development and management with a hands-on approach to marketing automation and intelligence, learners will develop strategic digital marketing skills.
Course ID: MKT 635
Differentiate between search engine marketing (SEM) and search engine optimization (SEO). Analyze the benefits and limitations of SEM and SEO strategies and explain how marketers can use these tools for effectively reaching customers. Employ SEO tactics to develop marketing initiatives and recommend SEM strategies to optimize campaign efforts.
Course ID: MKT 645
This course will expose students to online marketing channels, such as, social media platform and players, and measurement and analysis. Marketing channels such as internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations will also be examined.
Course ID: MKT 665
Explore marketing theories and application of digital storytelling for the purpose of engaging an organization's consumers and stakeholders. In addition, focus on digital branding through storytelling to differentiate an organization from competitors while conveying its purpose and mission. Gain hands-on experience in the strategic implementation of a brand narrative using various marketing approaches and analyses.
Course ID: MKT 675
This course examines a range of ethical issues facing marketing managers as seen through the viewpoints of various comprehensive ethical theories. The goal is for students to develop their own ethical framework for making marketing decisions within the knowledge of the various ethical theories and U.S. marketing laws. Traditional topics such as ethics in marketing research, product liability, selling, advertising, and pricing are covered. Emerging ethical issues such as international marketing, competitive intelligence, socially controversial products, privacy, and corporate policies are also examined. However, topics may change to reflect current business concerns. The course is taught using a seminar format utilizing cases and readings.
Course ID: MKT 700
This capstone course is the culminating experience for the M.S. in Marketing program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.

Visit the course catalog to view the full MS in Marketing with a concentration in Digital Marketing curriculum.

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Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!

Upcoming term starts: October 14, 2024 | January 06, 2024

Next term starts:
July 29, 2024

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Online Student Experience What’s it like going to SNHU?

Attending college online at SNHU can be a life-changing experience. In fact, 93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents.

What to expect:

10-week terms

Learn around your schedule

24/7 online support

Online Classroom

What does an online course look like?

You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:

  • Schedule of weekly assignments
  • Discussion boards
  • Grades
  • Instructor announcements
How to Take an Online Class at SNHU
5 ways SNHU makes the admission process "easy-peasy" #shorts

Admission Applying to SNHU is fast and free

No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.

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You’ll fill out one form to verify your high school completion or GED. Then, if you’ve attended college before, you’ll submit a form for each school so we can request your transcripts for you. (Also for free!)

After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.

Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu

Accreditations

SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE), which means we meet certain standards of academic quality, and have the tools and resources necessary for students to be successful. The university also carries specialized accreditations for some programs.

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Tuition Cost & Savings College can be more affordable than you think

As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.

Online graduate programs

Student
Cost per credit
Cost per course
Cost for 36-credit degree*
Full- and part-time students
$637
$1,911
$22,932
Active-duty military and spouses | Full- and part-time students**
$470
$1,410
$16,920

*before previously earned credits are applied

Tuition rates are subject to change and are reviewed annually.

**Note: Students receiving this rate are not eligible for additional discounts.

Additional costs: Course materials vary by course.

Transfer credits and lower your cost by:

$1,911 $3,822 $5,733 $7,644
Transfer credits and lower your cost by:

If 3 of your prior learning credits ($637/credit) are accepted toward your master’s degree.

Your remaining tuition cost: $17,199

If 6 of your prior learning credits ($637/credit) are accepted toward your master’s degree.

Your remaining tuition cost: $15,288

If 9 of your prior learning credits ($637/credit) are accepted toward your master’s degree.

Your remaining tuition cost: $13,377

If 12 of your prior learning credits ($637/credit) are accepted toward your master’s degree.

Your remaining tuition cost: $11,466

How we estimate your tuition cost:

We look at the cost per credit multiplied by the number of credits you need to earn for a master's degree. Most master's degrees require 36 credits. SNHU allows you to transfer in up to 12 credits, requiring a minimum of 24 credits to be taken at SNHU. This is only a tuition estimator and doesn't account for other fees that may be associated with your program of choice.

Career Outlook What can I do with a master's in digital marketing?

As the online world continues to broaden, the need for marketers continues to rise. Every business (large or small) needs plans, strategies and assets that promote its products or services. This degree can help you do just that.

Industries

An MS in Digital Marketing offers a wide range of career paths, which can provide you with abundant opportunities in fields like:

Work with companies to create marketing plans, assess options and review budgets. Negotiate contracts for advertising campaigns.

Help clients communicate effective information about their brand through various media. Appeal to various audiences to ensure maximum results.

Own a marketing agency to support brand development. Work with an array of clients to bring their digital marketing vision to life.

Hire staff in advertising, promotions and marketing and manage their performance to ensure the output of high-quality work.

Promote new technology and integrations to differentiate brands in a competitive market.

Provide organizations promotional and brand integrity efforts to support their expertise, reputation and patient care quality.

6%

Increase in roles for advertising, promotions and marketing managers through 2032, projected by the U.S. Bureau of Labor Statistics.1

$156,580

Median annual pay for advertising, promotions and marketing managers as of May 2023, according to the BLS.1

Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

What SNHU students are saying

Kathryn Gladis '16 '20G.
Kathryn Gladis '16 '20G.

I really enjoyed the freedom of the online master’s program. It allowed me to focus on the work when it was most convenient for me. This program taught me digital marketing programs that I was not familiar with and that I now use regularly for work.

Kathryn Gladis '16 '20G

Frequently Asked Questions

If you want a fast-paced career in an evolving field, then yes, a master's in digital marketing is worth it. Digital marketers are in high demand across many industries, as companies large and small aim to cash in on the power of online marketing.

In 2020, U.S. internet advertising reached $139.8 billion in revenues – a 12.2% improvement. By 2025, revenue is projected to climb to over $200 billion.2

And as new marketing technology continues to emerge, opportunities for savvy digital marketers will also grow.

According to the U.S. Bureau of Labor Statistics (BLS), jobs for advertising, promotions and marketing managers are projected to grow 6% by 2032.1 Employment growth will vary by occupation, and the BLS predicts that workers who can navigate the digital world will have the best job prospects.1

Salaries for digital marketing professionals are also strong. The median salary for advertising and promotions managers was $131,870 in 2023.1 Marketing managers earned a median salary of $157,620 the same year.1

Pay can vary based on your industry and specific job description, as well as your level of education. Earning a master’s degree in digital marketing could boost your career and salary potential.

In 2022, all workers with master’s degrees earned a median weekly salary about 16% higher than workers with a bachelor’s degree and 65% higher than workers with an associate degree. In general, master’s degree holders also faced lower unemployment rates in 2022: just 1.9%, compared to 2.2% for bachelor’s degree holders and 2.7% for associate degree holders.1

Kathryn Gladis '16 '20G believed her MS in digital marketing was worth it.

"Education is so important," she said. "In my experience especially, this degree allowed me to fall into a role that I was more interested in and directly related to the digital marketing concentration."

Jennifer Monzón '21 agreed that it was the right move to advance her education.

"It makes you a better marketing professional and gives you the research and strategy tools you need to plan and execute a campaign or launch a product," she said. 

A digital marketing master’s degree can open up a wide variety of opportunities across virtually any industry. It can give you the business, analytical and technical skills you need to succeed in this evolving field.

Danielle Upham '19 '21G earned her digital marketing master's after getting a bachelor's in social media.

"I walked into a brand-new career that I didn’t have any work experience in and now am extremely competent in digital marketing because I also studied social media marketing," she said.

The specific roles you can hold with a digital marketing master’s degree are just as varied as the fields in which you can work. You could find work in:

  • Content marketing: Write or produce informative content that offers value to your audience, such as articles, podcasts or videos. Increase exposure for a company or brand and generate leads.
  • Email marketing: Entice your audience to open promotional emails and click their call-to-action links. Market products or services with automated and targeted email campaigns.
  • Marketing analytics: Use data to inform your marketing campaigns and improve them. Research consumer trends, customer behavior and more.
  • Mobile marketing: Reach people through text messages or phone apps to market a product or service and boost brand awareness.
  • Pay-per-click (PPC): Invest in search engine marketing to promote your business, product or service and get to the top of search engine results pages.
  • Search engine optimization (SEO): Build your webpage around keywords and phrases, and design your site with a user-friendly structure. Use SEO strategies to attract your ideal clients or customers through search engines.
  • Social media marketing: Target and create social media ads and marketing campaigns. Get offers in front of your ideal audience to sell a product or service and build brand awareness. 

Of course. Digital marketing is focused on using online tools and technology to create targeted, measurable promotional campaigns. There are many opportunities to learn these strategies online.

"This was the best way for me to balance being a twin mom and being able to be an honor student," said Danielle Upham '19 '21G. "I was also able to go to school during the pandemic, which was incredible."

At SNHU, the online digital marketing master’s degree concentration explores the 3 main areas of digital marketing media: paid, owned and earned. You’ll learn about the effective applications of digital and social media activities and use data to gain key insights for better decision making.

You can also explore specific digital marketing strategies, including branding and storytelling, search engine optimization, mobile marketing, gamification and multichannel integration. Our online marketing courses are taught by faculty with years of professional experience, ensuring you can learn how to apply your online learning to real-world situations.

Online students at SNHU get access to a variety of virtual student services, including writing help, tutoring and academic and career advising. Virtual student clubs and organizations are also available and can offer hands-on learning opportunities to supplement your coursework.

Not only can online degree programs be more convenient, they're oftentimes less expensive.

"I welcomed the opportunity to study online," said student Tim Mucha. "I was seeking a program that would not only fit into my budget, but would also fit into my schedule. As a father of two young children and a full-time marketing professional, it would be challenging to attend in-person classes. Online was exactly what I was looking for, and SNHU made this easy through its program."  

It depends on your university. There are many different types of online MBA degrees and on-campus programs offered from a variety of institutions, with learning opportunities across all aspects of the marketing field.

SNHU offers an MBA in Marketing, which covers key marketing topics including:

  • Market research and analysis
  • Marketing strategy
  • Consumer behavior
  • Promotions management
  • Brand management

A marketing MBA provides a strong foundation in business skills, including accounting and finance, ethics and corporate culture, operations management and entrepreneurship. You’ll also gain key leadership and career skills, like communication, analysis and critical thinking.

If you dream of managing a team or want to start your own company, a marketing MBA could give you the skills you need to succeed. But if you want to focus your career on specific digital marketing fields, an MS in Marketing with a concentration in Digital Marketing may be a better fit.

The digital marketing master’s degree concentration offers key marketing and business strategy. It also dives deep into digital marketing methods that are in high demand across many industries, including:

  • Content marketing
  • Email marketing
  • Search engine optimization (SEO)
  • Mobile marketing
  • Pay-per-click (PPC)
  • Social media marketing 

The beauty of getting a degree online is that you can earn it on your own timeline. You decide what works best for you.

At Southern New Hampshire University, if you take your MS in Digital Marketing courses as a full-time student, you could finish your 36-credit master's degree in as few as 15 months. That means graduating with your master's degree in just over a year. Depending on when you want to reach your goals and go for advanced positions, this may be the route you want to take.

You can enroll part time or full time at SNHU. As a part-time student, you'd take 1 class per 10-week term. And for full time, you'd double up and take 2 courses.

Many of our students are already working full time or have plenty of commitments, so taking 1 class per term toward your master's in digital marketing might help you be more successful. If you think you can take on 2 courses per term, you can have a discussion with your academic advisor and collaborate to create a schedule.

SNHU offers 5 graduate terms a year, and you can start during the time of year that works for you. If you're ready to begin immediately, the next term is always right around the corner.

Our admission team keeps the application process simple, and we've currently waived our application fee for graduate students. Once you've submitted all of the required materials, you can get a decision within days.

Related Articles

Sources & Citations

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:

  • https://www.bls.gov/OOH/management/advertising-promotions-and-marketing-managers.htm (viewed Apr. 19, 2024)
  • https://www.bls.gov/emp/chart-unemployment-earnings-education.htm (viewed Mar. 11, 2024)

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

2Interactive Advertising Bureau and PwC, Outlook 2022: The U.S. Digital Advertising Ecosystem [PDF], on the internet, at https://www.iab.com/wp-content/uploads/2021/10/IAB-PWC-Outlook-2022-The-Digital-Advg-Ecosystem-Oct-2021.pdf (viewed Mar. 11, 2024)