Master’s in Digital Marketing Online MS Degree Program

If you want a fast-paced career in an evolving field, then yes, a master's in digital marketing is worth it. Digital marketers are in high demand across many industries, as companies large and small aim to cash in on the power of online marketing.

In 2020, U.S. internet advertising reached $139.8 billion in revenues – a 12.2% improvement. By 2025, revenue is projected to climb to over $200 billion.²

And as new marketing technology continues to emerge, opportunities for savvy digital marketers will also grow.

According to the U.S. Bureau of Labor Statistics (BLS), jobs for advertising, promotions and marketing managers are projected to grow 6% by 2032.¹ Employment growth will vary by occupation, and the BLS predicts that workers who can navigate the digital world will have the best job prospects.¹

Salaries for digital marketing professionals are also strong. The median salary for advertising and promotions managers was $131,870 in 2023.¹ Marketing managers earned a median salary of $157,620 the same year.¹

Pay can vary based on your industry and specific job description, as well as your level of education. Earning a master’s degree in digital marketing could boost your career and salary potential.

In 2022, all workers with master’s degrees earned a median weekly salary about 16% higher than workers with a bachelor’s degree and 65% higher than workers with an associate degree. In general, master’s degree holders also faced lower unemployment rates in 2022: just 1.9%, compared to 2.2% for bachelor’s degree holders and 2.7% for associate degree holders.¹

Kathryn Gladis '16 '20G believed her MS in digital marketing was worth it.

"Education is so important," she said. "In my experience especially, this degree allowed me to fall into a role that I was more interested in and directly related to the digital marketing concentration."

Jennifer Monzón '21 agreed that it was the right move to advance her education.

"It makes you a better marketing professional and gives you the research and strategy tools you need to plan and execute a campaign or launch a product," she said. 

A digital marketing master’s degree can open up a wide variety of opportunities across virtually any industry. It can give you the business, analytical and technical skills you need to succeed in this evolving field.

Danielle Upham '19 '21G earned her digital marketing master's after getting a bachelor's in social media.

"I walked into a brand-new career that I didn’t have any work experience in and now am extremely competent in digital marketing because I also studied social media marketing," she said.

The specific roles you can hold with a digital marketing master’s degree are just as varied as the fields in which you can work. You could find work in:

• Content marketing: Write or produce informative content that offers value to your audience, such as articles, podcasts or videos. Increase exposure for a company or brand and generate leads.
• Email marketing: Entice your audience to open promotional emails and click their call-to-action links. Market products or services with automated and targeted email campaigns.
• Marketing analytics: Use data to inform your marketing campaigns and improve them. Research consumer trends, customer behavior and more.
• Mobile marketing: Reach people through text messages or phone apps to market a product or service and boost brand awareness.
• Pay-per-click (PPC): Invest in search engine marketing to promote your business, product or service and get to the top of search engine results pages.
• Search engine optimization (SEO): Build your webpage around keywords and phrases, and design your site with a user-friendly structure. Use SEO strategies to attract your ideal clients or customers through search engines.
• Social media marketing: Target and create social media ads and marketing campaigns. Get offers in front of your ideal audience to sell a product or service and build brand awareness. 

Of course. Digital marketing is focused on using online tools and technology to create targeted, measurable promotional campaigns. There are many opportunities to learn these strategies online.

"This was the best way for me to balance being a twin mom and being able to be an honor student," said Danielle Upham '19 '21G. "I was also able to go to school during the pandemic, which was incredible."

At SNHU, the online digital marketing master’s degree concentration explores the 3 main areas of digital marketing media: paid, owned and earned. You’ll learn about the effective applications of digital and social media activities and use data to gain key insights for better decision making.

You can also explore specific digital marketing strategies, including branding and storytelling, search engine optimization, mobile marketing, gamification and multichannel integration. Our online marketing courses are taught by faculty with years of professional experience, ensuring you can learn how to apply your online learning to real-world situations.

Online students at SNHU get access to a variety of virtual student services, including writing help, tutoring and academic and career advising. Virtual student clubs and organizations are also available and can offer hands-on learning opportunities to supplement your coursework.

Not only can online degree programs be more convenient, they're oftentimes less expensive.

"I welcomed the opportunity to study online," said student Tim Mucha. "I was seeking a program that would not only fit into my budget, but would also fit into my schedule. As a father of two young children and a full-time marketing professional, it would be challenging to attend in-person classes. Online was exactly what I was looking for, and SNHU made this easy through its program."  

It depends on your university. There are many different types of online MBA degrees and on-campus programs offered from a variety of institutions, with learning opportunities across all aspects of the marketing field.

SNHU offers an MBA in Marketing, which covers key marketing topics including:

• Market research and analysis
• Marketing strategy
• Consumer behavior
• Promotions management
• Brand management

A marketing MBA provides a strong foundation in business skills, including accounting and finance, ethics and corporate culture, operations management and entrepreneurship. You’ll also gain key leadership and career skills, like communication, analysis and critical thinking.

If you dream of managing a team or want to start your own company, a marketing MBA could give you the skills you need to succeed. But if you want to focus your career on specific digital marketing fields, an MS in Marketing with a concentration in Digital Marketing may be a better fit.

The digital marketing master’s degree concentration offers key marketing and business strategy. It also dives deep into digital marketing methods that are in high demand across many industries, including:

• Content marketing
• Email marketing
• Search engine optimization (SEO)
• Mobile marketing
• Pay-per-click (PPC)
• Social media marketing 

The beauty of getting a degree online is that you can earn it on your own timeline. You decide what works best for you.

At Southern New Hampshire University, if you take your MS in Digital Marketing courses as a full-time student, you could finish your 36-credit master's degree in as few as 15 months. That means graduating with your master's degree in just over a year. Depending on when you want to reach your goals and go for advanced positions, this may be the route you want to take.

You can enroll part time or full time at SNHU. As a part-time student, you'd take 1 class per 10-week term. And for full time, you'd double up and take 2 courses.

Many of our students are already working full time or have plenty of commitments, so taking 1 class per term toward your master's in digital marketing might help you be more successful. If you think you can take on 2 courses per term, you can have a discussion with your academic advisor and collaborate to create a schedule.

SNHU offers 5 graduate terms a year, and you can start during the time of year that works for you. If you're ready to begin immediately, the next term is always right around the corner.

Our admission team keeps the application process simple, and we've currently waived our application fee for graduate students. Once you've submitted all of the required materials, you can get a decision within days.