Master's in Digital Marketing Online MS Degree Program

Flexible

With no set class meeting times, you can learn on your schedule and access online course materials 24/7.

Affordable

As part of our mission to make higher education more accessible, we’re committed to keeping our tuition rates low. In fact, we haven’t raised our online tuition rates, some of the lowest in the nation, since 2012.

Prior coursework and work experience could also help you save time and money. SNHU’s transfer policy allows you to transfer up to 12 credits from your previous institution. You could also earn college credit for previous work experience.

Respected

Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 150,000 graduates across the country. SNHU is institutionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.

Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:

• “Most Innovative” regional university honors from U.S. News & World Report each year since 2015
• A $1 million grant from Google.org to explore soft skills assessments for high-need youth
• Recognition as a 2017 Digital Learning Innovator by the Online Learning Consortium

Network

At Southern New Hampshire University, you'll have access to a powerful network of more than 300,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.

96.5% of students would recommend SNHU (according to a 2019 survey of 9,200+ online students). Discover why SNHU may be right for you.

Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials:

• Completed free application
• Undergraduate transcripts, which we can retrieve for you by submitting a transcript request form

Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms.

If you’re ready to apply, follow these simple steps to get the process going:

• Complete free graduate application
• Submit undergraduate transcripts
• Work with an admission counselor to explore financial options and walk through application process

Notes: 

• Laptop or desktop?  Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility. 

• Note:  Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10. 

• Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government. 

• Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers. 

If you want a fast-paced career in an evolving field, then yes. Digital marketers are in high demand across many industries, as companies large and small aim to cash in on the power of online marketing.

In 2020, U.S. internet advertising reached $139.8 billion in revenues – a 12.2% improvement. By 2025, revenue is projected to climb to over $200 billion.²

And as new marketing technology continues to emerge, opportunities for savvy digital marketers will also grow.

According to the U.S. Bureau of Labor Statistics, jobs for advertising, promotions and marketing managers are projected to grow 10% by 2030.¹ Employment growth will vary by occupation, and BLS predicts that workers who can navigate the digital world will have the best job prospects.

Salaries for digital marketing professionals are also strong. The median salary for advertising and promotions managers was $133,460 in 2020. Marketing managers earned a median salary of $142,170 the same year.¹

Pay can vary based on your industry and specific job description, as well as your level of education. Earning a master’s degree in digital marketing could boost your career and salary potential.

In 2020, all workers with master’s degrees earned a median weekly salary about 18% higher than workers with a bachelor’s degree and 64% higher than workers with an associate degree. In general, master’s degree holders also faced lower unemployment rates in 2020: just 4.1%, compared to 5.5% for bachelor’s degree holders and 7.1% for associate degree holders.¹

Kathryn Gladis '16 '20G believed her MS in digital marketing was worth it.

"Education is so important," she said. "In my experience especially, this degree allowed me to fall into a role that I was more interested in and directly related to the digital marketing concentration."

Jennifer Monzón '21 agreed that it was the right move to advance her education.

"It makes you a better marketing professional and gives you the research and strategy tools you need to plan and execute a campaign or launch a product," she said.

A digital marketing master’s degree can open up a wide variety of opportunities across virtually any industry. It can give you the business, analytical and technical skills you need to succeed in this evolving field.

With a degree concentration in digital marketing from SNHU, you could find work in large corporations, small businesses and even nonprofit organizations and government agencies. You can apply your skills to jobs within individual organizations, advertising and marketing agencies and even toward starting your own business.

Danielle Upham '19 '21G earned her digital marketing master's after getting a bachelor's in social media.

"I walked into a brand-new career that I didn’t have any work experience in and now am extremely competent in digital marketing because I also studied social media marketing," she said.

The specific roles you can hold with a digital marketing master’s degree are just as varied as the fields in which you can work. You could find work in:

• Content marketing: Write or produce informative content that offers value to your audience, such as articles, podcasts or videos. Increase exposure for a company or brand and generate leads.
• Email marketing: Entice your audience to open your email and click on your call-to-action link. Market products or services with automated and targeted email campaigns.
• Marketing analytics: Use data to inform your marketing campaigns and improve on them. Research consumer trends, customer behavior and more.
• Mobile marketing: Reach people through text messages or via the apps on their phones to market a product or service and boost brand awareness.
• Pay per click (PPC): Invest in search engine marketing to promote your business, product or service and get to the top of the search engine results pages.
• Search engine optimization (SEO): Build your webpage around keywords and phrases, and design your site with a user-friendly structure. Use SEO strategies to attract your ideal clients or customers through search engines.
• Social media marketing: Target and create social media ads and marketing campaigns. Get your offer in front of your ideal audience to sell a product or service and build brand awareness.

Of course. Digital marketing is focused on using online tools and technology to create targeted, measurable promotional campaigns. There are many opportunities to learn these strategies online.

"This was the best way for me to balance being a twin mom and being able to be an honor student," said Danielle Upham '19 '21G. "I was also able to go to school during the pandemic, which was incredible."

At SNHU, the online digital marketing master’s degree concentration explores the three main areas of digital marketing media: paid, owned and earned. You’ll learn about the effective use of digital and social media activities and use data to gain key insights for better decision making.

You can also explore specific digital marketing strategies, including branding and storytelling, search engine optimization, mobile marketing, gamification and multichannel integration. Online marketing courses are taught by faculty with years of professional experience, ensuring you can learn how to apply your online learning to real-world situations.

Kathryn Gladis '16 '20G appreciated the online format for her second degree from SNHU.

"I really enjoyed the freedom of the online master’s program," she said. "It allowed me to focus on the work when it was most convenient for me. This program taught me digital marketing programs that I was not familiar with and that I now use regularly for work. I am very happy with my decision to complete my master’s in marketing with a concentration in digital marketing at SNHU."

Online students at SNHU also get access to a variety of virtual student services, including writing help, tutoring and academic and career advising. Online student clubs and organizations are also available and can offer hands-on learning opportunities to supplement your coursework.

Not only can online degree programs be more convenient, they're oftentimes less expensive.

"I welcomed the opportunity to study online," said student Tim Mucha. "I was seeking a program that would not only fit into my budget, but would also fit into my schedule. As a father of two young children and a full-time marketing professional, it would be challenging to attend in-person classes. Online was exactly what I was looking for, and SNHU made this easy through its program."

It depends on your university. There are many different types of online MBA degrees and on campus programs offered from a variety of institutions, with learning opportunities across all aspects of the marketing field.

SNHU offers an MBA in Marketing, which covers key marketing topics including:

• Market research and analysis
• Marketing strategy
• Consumer behavior
• Promotions management
• Brand management

A marketing MBA provides a strong foundation of business skills, including accounting and finance, ethics and corporate culture, operations management and entrepreneurship. You’ll also gain key leadership and career skills, like communication, analysis and critical thinking.

If you dream of managing a team or want to start your own company, a marketing MBA could give you the skills you need to succeed. But if you want to focus your career on specific digital marketing fields, an MS in Marketing with a concentration in Digital Marketing may be a better fit.

The digital marketing master’s degree concentration offers key marketing and business strategy, and dives deep into digital marketing methods that are in high demand across many industries.

These include:

• Content marketing
• Email marketing
• Search engine optimization (SEO)
• Mobile marketing
• Pay per click (PPC)
• Social media marketing

Student Tim Mucha said that while he studies for his digital marketing master's degree, he has a colleague at his organization going for an MBA. Mucha thinks that for the work they do, the marketing degree makes more sense.

"My degree is hyper-focused on digital marketing, which allows me to learn relevant and actionable information that I can use to guide my employer when it comes to tactics, strategies and implementation," he said.

The beauty of getting a degree online is that you can earn it on your own timeline. You decide what works best for you.

At Southern New Hampshire University, if you take your MS in digital marketing courses as a full-time student, you could finish your 36-credit master's degree in as few as 15 months. That means graduating with your master's degree in just over a year. Depending on when you want to reach your goals and go for advanced positions, this may be the route you want to take.

You can enroll part time or full time at SNHU. As a part-time student, you'd take 1 class per 10-week term. And for full time, you'd double up and take 2 courses.

Many of our students are already working full time or have plenty of commitments, so taking one class per term toward your master's in digital marketing might help you be more successful in your program. If you think you can take on 2 courses per term, you can have a discussion with your academic advisor and work together to create a schedule that works for you.

SNHU offers 5 graduate terms a year, and you can start during the time of year that works for you. If you're ready to begin immediately, the next term is always right around the corner. Our admission team keeps the application process simple, and we've currently waived our application fee for graduate students.

Once you've submitted all of the required materials, you can get a decision within days. Because once you have your decision in hand, you can begin to prep for your return to school and focus on reaching your goals.

¹Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:

• https://www.bls.gov/OOH/management/advertising-promotions-and-marketing-managers.htm (viewed Nov. 24, 2021)
• https://www.bls.gov/emp/chart-unemployment-earnings-education.htm (viewed Nov. 24, 2021)

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

² Interactive Advertising Bureau and PwC, Outlook 2022: The U.S. Digital Advertising Ecosystem [PDF], on the internet, at https://www.iab.com/wp-content/uploads/2021/10/IAB-PWC-Outlook-2022-The-Digital-Advg-Ecosystem-Oct-2021.pdf (viewed Nov. 24, 2021)