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Mecca Bey sitting at a lounge table talking with someone with text Mecca Bey '13

Social Media Certificate Online Graduate Marketing Classes

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Register By: April 15 Classes Start: April 17

Get Certified in Social Media Marketing

  • $627 per credit for 15 credits
  • Master social media marketing strategy
  • Features HubSpot-aligned content
  • Upskill for the job you want
  • Relevant and timely course content
  • Start your path toward an advanced career in social media marketing

Graduate Certificate in Social Media Program Overview

Communicating with target audiences via social media venues such as Twitter, Facebook, blogging and podcasts has become a key means of marketing communication for many organizations.

The Social Media Marketing Graduate Certificate online program at Southern New Hampshire University gives you valuable tools for evaluating strategic uses of social media, developing a social media strategy and marketing campaign, and creating effective social media messaging for specific target audiences. Understanding how to leverage social media to achieve business goals can significantly increase your career opportunities.

"The program has certainly enhanced my skills across the marketing and social media landscape," said Madeline Brydges '20. "I focus quite a lot on marketing ethics, campaign management and digital strategies throughout my day — and my confidence on those topics can be attributed to what I learned in this program."

Learn how to:

  • Create a social media strategy
  • Develop and execute successful social media marketing strategies
  • Carry out market research
  • Target messaging to audiences

Career Outlook

Social media certainly isn't just about showing off vacation photos or what you ate for breakfast. It's come a long way – and continues to be a necessary tool for businesses.

For many organizations, it's the ultimate resource for making and keeping connections with consumers. With so much of social media happening in real time, your audience can create more loyalty with your brand – all because you responded within minutes, and with humanity.

The U.S. Bureau of Labor Statistics projects 10% growth for advertising, promotions and marketing managers through 2031 — faster than the average of all occupations.1

These managers could see employment growth in a variety of industries, because so many organizations today make use of social media. Companies today need to manage their digital marketing campaigns and connect with their audiences through websites, social media or even on live chats.1

Because the digital platform has such a far reach, these campaigns can reach a target audience with more ease – putting products and services in front of the consumers who are more likely to purchase them.

The median annual pay for advertising, promotions and marketing managers in 2021 was $133,380.1

Start Your Journey Toward an Online Social Media Certificate

Courses & Curriculum

In Southern New Hampshire University's social media certificate program, you'll learn the ins and outs of this popular form of digital marketing.

And, that's one of the ideal things about our program. With SNHU, you'll learn what makes for good social media – from the beginning of the idea to the end.

Because social media isn't just about a fabulous picture. Or witty words that accompany it. Or using a trendy hashtag. A good social media account may have those things, but it also has so much more.

You'll cover strategy. A good post has a reason behind it. Who is the audience? What one message are you trying to convey?

You'll learn content creation. What's the ideal length for a post? What type of image gets an audience's attention? Is there a call to action?

And you'll dive deep into metrics. How much engagement did a post get? What are the takeaways from the project? Can we replicate some of our findings in the future?

With all of the course topics, this certificate gives you a complete skill set on how to successfully market on social media platforms.

Plus, you'll learn from instructors who do marketing and social media for a living – which can give you an inside look at what's happening in the field today.

Madeline Brydges with the text Madeline Brydges"It’s been great having the instructors available – and they’re super responsive! – for any questions that may pop up throughout your classes," said Madeline Brydges '20. "I’ve always gotten useful feedback from my professors along the way, and they will go above and beyond to help you get the most out of your experience."

The program has 5 courses. Four of them are required topics: Marketing Strategies, Social Media Marketing, Social Media Marketing Strategy and Social Media Marketing Campaigns.

"I really enjoyed my Social Media Marketing Campaigns class because it offered hands-on experience and showed what it’s really like to be a digital marketer," Brydges said. "For anyone who hasn’t had that experience before, it gives them a good look at what really goes on behind the scenes of successful campaign management."

As a bonus, the Social Media Marketing Strategies course prepares you to sit for the HubSpot Social Media Certification exam – another credential to add to your resume.

For your 5th course, it's up to you to decide what to take. Consider adding a class that complements your program, like:

  • Brand Management
  • Consumer Behavior and Marketing
  • Digital Story Telling and Branding
  • Ethical and Legal Issues in Marketing
  • Market Research
  • Online Marketing Channels
  • Promotions Management

Our social media certificate gives you the opportunity to create and implement your own social media marketing campaign. This lets you take all of your learnings throughout your classes and put them into a plan you'll then execute – giving you either a project for your portfolio or a project you can try to replicate within your own organization.

As a bonus, if you choose to continue your education, you'll be able to apply all 15 credits from this certificate toward your online master's in marketing with a concentration in social media marketing.

Tuition & Fees

At SNHU, we’re committed to making education more accessible, by making it more affordable.

Beyond low tuition rates, we help our students save through transfer credits, credit for prior learning, grants and scholarships, tuition assistance and more. U.S. service members, both full and part time, as well as the spouses of those on active duty are also eligible for a 25% tuition discount.

This certificate is not eligible for federal financial aid. Students seeking alternatives to federal financial aid can explore tuition assistance, grants and scholarships, as well as private loans. To learn more about private loans, visit our Funding Your Education with Student Loans page.

Online Graduate Programs Per Course Per Credit Hour Annual Cost for 15 credits 
Degree/Certificates $1,881 $627 $9,405 
(U.S. service members, both full and part time, and the spouses of those on active duty)*
$1,410 $470 $7,050 

Tuition rates are subject to change and are reviewed annually.
 *Note: students receiving this rate are not eligible for additional discounts.

Additional Costs:
No Application Fee, Course Materials ($ varies by course)

Frequently Asked Questions

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This certificate is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

ACBSP logo

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