Online Graduate Certificate in Social Media

Engage Online Audiences by Earning a Social Media Graduate Certificate Online

The Social Media Graduate Certificate online program at Southern New Hampshire University gives you valuable tools for evaluating strategic uses of social media, developing a social media strategy and marketing campaign, and creating effective social media messaging for specific target audiences. Understanding how to leverage social media to achieve business goals can significantly increase your career opportunities.

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Communicating with target audiences via social media venues such as Twitter, Facebook, blogging and podcasts has become a key means of marketing communication for many organizations. Our social media graduate certificate program shows you how to:

Create a social media strategy that builds relationships with target markets through social media communities
Develop and execute successful social media marketing strategies that integrate with overarching marketing plans
Carry out market research to create more effective marketing campaigns, improve and optimize products, and generate leads
Target messaging to increasingly mobile audiences who value the opinions of others in their social media groups

As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your social media graduate certificate online at SNHU include:

Affordability. Take advantage of some of the most affordable tuition rates in the nation
Convenience. Attend class when it’s convenient for you – online education means 24/7 access
Efficiency and flexibility. Complete your certificate at your own pace, over five 10-week terms per year
Expert instruction. Learn from instructors with relevant, real-world experience
Networking. Tap into our nationwide network of alumni for internship and career opportunities
Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study

A social media-focused graduate certificate from SNHU will prepare you for where the marketing discipline is going and help you get ahead of the curve. The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 9% through 2026.* The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.

In the social media graduate certificate online program, you’ll learn the latest social media marketing strategies, tools and platforms. You’ll also create and implement your own social media marketing campaign.

Courses May Include

MKT 500 Marketing Strategies

This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.

MKT 555 Social Media Marketing

Explore possibilities and limitations of contemporary social media platforms and tools. Construct and evaluate social media content, its impact, and practical use in marketing context. Analyze general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Gain hands-on experience with several forms of the most current social media technology.

MKT 655 Social Media Marketing Strategy

This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.

MKT 666 Social Media Marketing Campaigns

This course will develop the student's ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will focus on key elements such as a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.

Total Credits: 15

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Graduate Programs	Per Course*	Per Credit Hour*
Degree/Certificates	$1,881	$627
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)	$1,410	$470

*Tuition Rates are subject to change and are reviewed Annually.

Additional Costs:
$40 Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education as well as several other accrediting bodies. More...

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed online December 15, 2017). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.