New media technologies and trends are rapidly changing. Today, businesses engage customers with online tools like social networks, video, blogs, podcasts, mobile technology and more - sometimes even before the impact of these technologies is fully understood.
At Southern New Hampshire University, you can learn the specialized skills and strategies needed to develop successful new media campaigns in the Master of Science in Marketing with a concentration in New Media and Communications program. You'll examine how advances in media and technology have impacted culture, relationships and messages. You'll also investigate the practical aspect of various technologies to become a more savvy marketing professional and critic of emerging media tools and resources.
SNHU's new media and communications concentration for the marketing master's program will give you the chance to explore how interactive and social media have opened up myriad opportunities for individuals and businesses to create, manage and rebrand their identities online. In addition, you'll get to tackle the life cycle of a campaign, campaign management strategies, effective tracking and measurement, and the process of making modifications based on data analysis.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of enrolling in the online marketing master's program at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
In the online marketing master's program, you'll gain the knowledge to work in a variety of roles, including marketing and advertising managers, media managers, public relations and communications specialists, account executives, editors, bloggers and copywriters. The demand for new media and communications experts such as these exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.
The U.S. Bureau of Labor Statistics reports that employment of media and communication occupations is projected to grow 6% from 2016 to 2026, which will result in about 45,300 new jobs, due to the demand to create, edit, translate, and disseminate information through a variety of different platforms.*
The online new media and communications concentration features an in-depth marketing foundation, while offering a focus in communication, personal brands, media technology and campaign marketing.
Total Credits: 36
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.