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Graduate Degree in Business Analytics Campus Program

Make Data-Driven Decisions with a Master’s in Business Analytics

The 21st century has seen an explosion in data generation, as well as the rapid development of analytical and information technologies and the growth in storage and processing capabilities. This has led to the need for business analysts now more than ever. By earning your Master of Science in Business Analytics from Southern New Hampshire University, you could learn to be the go-to person for making informed, data-driven decisions in any company or organization you work for in the future.

The MS in Business Analytics is one of the high-quality degree programs taught on our campus in Manchester, and it provides a market-relevant combination of a comprehensive education in business analytics with real-world applications.

If you're interested in an online master's program, check out our Master’s in Data Analytics online.

See Yourself Succeed in Business Analytics

In our MS in Business Analytics degree program, you’ll learn how to collect and interpret business data, communicate findings to stakeholders and execute strategic business decisions. A degree in this area could give you the knowledge, tools and skills necessary to pursue or accelerate a career in business analytics.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your master’s in business analytics at SNHU are:

  • Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success.
  • Affordability. SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
  • Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands.
  • Efficiency and flexibility. Complete your graduate degree on campus in 12-18 months, with 3-5 courses per 16-week term.
  • Minimal requirements. No GRE or GMAT required for admission.
  • Networking. Tap into our nationwide network of alumni for tips and career opportunities.
  • Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, NH, named a "Best Place to Live" by Money magazine.

Hear From Our Faculty

From engaging, hands-on curriculum to internships and real-world experience, the MS in Business Analytics programs can help you advance your career. With faculty mentors and student support services available throughout your program and beyond, you can see yourself succeed at SNHU.

Admission Requirements

SNHU requires an undergraduate Grade Point Average (GPA) of 2.75 (or equivalent) for admission. If you are an international student in need of a visa to study on campus, please see our international admission requirements.

Acceptance decisions are made on a rolling basis throughout the year for our three 16-week graduate terms. You can apply at any time and get a decision within two weeks of submitting all required materials. To apply, simply complete our online application form.

Career Outlook

When you earn a master's in business analytics, you'll acquire analytical knowledge pertinent to the world of managing businesses. Most businesses today have quickly realized the power of analytics and are eagerly scouting for qualified leaders in the field.

Career opportunities for business analysts are on the rise. According to the U.S. Bureau of Labor Statistics, employment of management analysts is projected to grow 14% from 2018 to 2028, with particular growth in small consulting companies with highly specialized business functions, as well as government agencies looking to reduce spending and optimize efficiency.*


Coursework for the MS in Business Analytics program covers all three areas of business analytics – descriptive, predictive and prescriptive – as well as courses that integrate information technologies with data-analytic methods. Experienced faculty members in this program bring a high level of real-world experience, integrating both theory and real-world practice.

In this program, you’ll get a chance to work on real-life business analytics projects with area and remote organizations, while the electives will provide you the options to do an internship, expand your reach into applications of analytics to functional areas of business and allow you to pursue your own special interests. The curriculum of the program is extremely hands-on and experiential, and it should prepare you for a successful career in the world of business analytics.

Graduate Tuition

Earning your degree is a smart choice to advance your career, and investing in an affordable program increases your ROI. We keep our costs low to remove barriers between you and your goals.

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at (viewed online April 3, 2020)

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