Skip to main content
Marketing professionals in a business meeting

Undergraduate Major Marketing (BS)

Learn the Art of Success with a Marketing Major from SNHU

Southern New Hampshire University's Bachelor of Science in Marketing major gives future marketing professionals the foundation to succeed in their chosen industry.

The coursework includes brand building, marketing campaign planning and analysis, and engaging target audiences through all the most modern media channels. Students acquire analysis, communication, critical thinking and decision-making skills, along with essential business skills.

Gain experience and skills through an internship or experiential-learning courses that encourage hands-on learning in the field of most interest to you. SNHU is here to support your degree pathway and offer on-the-job experience to help you leap into a career after graduation.

See Yourself Succeed in Marketing

Pursue your marketing major and get real-world work experience in the AdLab - one of only two student-run, on campus advertising companies in the country.

Put the skills and knowledge you learn into practice in professional scenarios, such as:

  • Creating and promoting an ebook
  • Developing social media strategies
  • Becoming a blogger, vlogger or podcaster
  • Speed selling
  • Role playing
  • Sales management case competitions

There are also endless opportunities for coaching, mentorships, real-world digital sales experience and internship opportunities, where students have become social media content creators and strategists, content managers, paid digital marketing strategists, email marketers and more.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in marketing at SNHU include:

  • Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success
  • Affordability. It’s our mission to make higher education more accessible. That’s why, SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
  • Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands
  • Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities
  • Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine

Internships & Outcomes

Marketing majors graduate with a solid background in several aspects of marketing, including:

  • Advertising/social media/marketing communications
  • Customer relationship building
  • Market research
  • Product/brand management
  • Product purchasing/distribution
  • Strategic management
  • Retail management
  • Professional selling

When it's time to look for a job, you'll be able to tap into a large college alumni network for employment and internships.

Curriculum

All marketing majors study general management, finance, organizational behavior and information technology, and can select one or two minors in areas such as social media, communication, graphic design or finance. In addition, you may focus on career-oriented subject areas like:

  • Information technology
  • Marketing communication
  • Digital marketing

Courses To Prepare You For Your Life & Career

SNHU's bachelor's in marketing program includes:

  • General education
  • Business core
  • Degree-specific courses

General Education Program

SNHU's required general education program, known as The Commons, aims to guide you toward success in not only your academic career, but your personal and professional life too.

Throughout the curriculum, you'll gain some of the most in-demand skills in today's workplace, including:

  • Research and information analysis
  • Diverse audience communication
  • Critical thinking and ethical problem solving
  • Leadership, emotional intelligence and collaboration

This expertise will prove practical, transferable and invaluable as you grow in your career and contribute positively to society.

Beyond foundational skill development, the general education program also provides the benefit of allowing you to explore a wide range of fields outside of your intended major.

Business Core Program

Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.

Two campus students using their laptops to complete school work

Campus Undergraduate Tuition

Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals.

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.

New England Commission of Higher Education Logo
ACBSP Accredited Program Logo

Related Articles

A woman with her master's in accounting working with clients in her office.

Is a Master’s Degree in Accounting Worth It?

Now more than ever, it’s a great time to get a master’s in accounting and enter or advance in this surprisingly diverse profession. Today’s accountants do much more than count money and balance the books. They solve crimes, play a role in healthcare reform, run small businesses and more.
Two professionals in HR roles at an office table, reviewing information on a tablet.

The Changing Role of HR in Today's Workforce

Today's workforce is evolving due to technology developments and pandemic-driven changes. HR professionals have had to learn to rise to these challenges to support employees and retain talent. The role of HR is more important than ever. An HR degree can help you gain the skills needed in the field.
A man and a woman using a whiteboard and sticky notes to map a project.

What is Systems Thinking?

Systems thinking is a holistic way to investigate factors and interactions that could contribute to a possible outcome. Systems thinking provides an understanding of how individuals can work together in different types of teams and create the best possible processes to accomplish their goals.