Southern New Hampshire University's Bachelor of Science in Marketing major gives future marketing professionals the foundation to succeed in their chosen industry. Already working in the field? The degree can bump your credentials - and your promotability - up a notch.
The coursework includes brand building, marketing campaign planning and analysis, and engaging target audiences through all the most modern media channels. Students acquire analysis, communication, critical thinking and decision-making skills, along with the essential business skills.
Importantly, you'll build a professional portfolio to take to prospective employers and tailor your degree to your own individual career interests.
Degree in Three: Save time and tuition through our innovative Degree in Three program. Earn your bachelor's degree in 3 years - with no weekend, summer or evening courses required - and gain real world experience that employers want to see. You'll also have the option of using your fourth year to pursue a master's or MBA.
Choose the on campus option to pursue your marketing major and get real-world work experience in the AdLab - one of only two student-run, on campus advertising companies in the country. As an AdLab student, you'll have the chance to work with clients such as the American Red Cross, the Manchester Monarchs and Catholic Medical Center.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in marketing at SNHU include:
Marketing majors graduate with a professional portfolio and a solid background in several aspects of marketing, including:
When it's time to look for a job, you'll be able to tap into a large college alumni network for employment and internships. Employers who hire SNHU interns and graduates include Anthem Blue Cross/Blue Shield, Lindt Chocolate, Fidelity Investments and Proctor & Gamble.
All marketing majors study general management, finance, organizational behavior and information technology, and can select one or two minors in areas such as social media, communication, graphic design or finance. In addition, you may focus on career-oriented subject areas like:
SNHU's bachelor's in marketing program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
Total Credits: 120
Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals. More than 90% of our students receive some form of financial aid, and students who qualify could receive up to $20,000 in grants and scholarships.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.
*All concentrations associated with the program are also accredited through ACBSP.