Skip to main content
Marketing professionals in a business meeting

Undergraduate Major Marketing (BS)

Learn the Art of Success with a Marketing Major from SNHU

Southern New Hampshire University's Bachelor of Science in Marketing major gives future marketing professionals the foundation to succeed in their chosen industry. Already working in the field? The degree can bump your credentials - and your promotability - up a notch.

The coursework includes brand building, marketing campaign planning and analysis, and engaging target audiences through all the most modern media channels. Students acquire analysis, communication, critical thinking and decision-making skills, along with the essential business skills.

Importantly, you'll build a professional portfolio to take to prospective employers and tailor your degree to your own individual career interests.

See Yourself Succeed in Marketing

Choose the on campus option to pursue your marketing major and get real-world work experience in the AdLab - one of only two student-run, on campus advertising companies in the country. As an AdLab student, you'll have the chance to work with clients such as the American Red Cross, the Manchester Monarchs and Catholic Medical Center.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in marketing at SNHU include:

  • Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success
  • Affordability. SNHU is one of the most affordable private, nonprofit universities in New Hampshire, and students who qualify could receive up to $20,000 in grants and scholarships. (This scholarship amount is only for students who do not need a visa to study in the U.S.)
  • Innovative programs. Save time and tuition with our three-year degree programs or study abroad at little or no extra cost
  • Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands
  • Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities
  • Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine

​Internships & Outcomes

Marketing majors graduate with a professional portfolio and a solid background in several aspects of marketing, including:

  • Advertising/social media/marketing communications
  • Customer relationship building
  • Market research
  • Product/brand management
  • Product purchasing/distribution
  • Strategic management
  • Retail management
  • Professional selling

When it's time to look for a job, you'll be able to tap into a large college alumni network for employment and internships. Employers who hire SNHU interns and graduates include Anthem Blue Cross/Blue Shield, Lindt Chocolate, Fidelity Investments and Proctor & Gamble.

Curriculum

All marketing majors study general management, finance, organizational behavior and information technology, and can select one or two minors in areas such as social media, communication, graphic design or finance. In addition, you may focus on career-oriented subject areas like:

  • Information technology
  • Marketing communication
  • Fashion merchandise management

Courses To Prepare You For Your Career

SNHU's bachelor's in marketing program includes:

  • General education
  • Business core
  • Degree-specific courses

General Education Program

Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:

  • Writing
  • Communication
  • Analysis
  • Problem solving

All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.

Business Core Program

Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.

Two campus students using their laptops to complete school work

Campus Undergraduate Costs

Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals. More than 90% of our students receive some form of financial aid, and students who qualify could receive up to $20,000 in grants and scholarships.

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

ACBSP logo