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Undergraduate Major Marketing (BS)

Learn the Art of Success with a Marketing Major from SNHU

Southern New Hampshire University’s marketing major gives future marketing professionals the foundation to succeed in their chosen industry. Already working in the field? The degree will bump your credentials – and your promotability – up a notch.

The coursework includes brand building, marketing campaign planning and analysis, and engaging target audiences through all the most modern media channels. Students acquire analysis, communication, critical thinking and decision-making skills, along with the essential business skills.

Importantly, you'll build a professional portfolio to take to prospective employers and tailor your degree to your own individual career interests.

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See Yourself Succeed in Marketing

Choose the on-campus option to pursue your marketing major and get real-world work experience in the AdLab - one of only two student-run, on-campus advertising companies in the country. As an AdLab student, you'll have the chance to work with clients such as the American Red Cross, the Manchester Monarchs and Catholic Medical Center.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in marketing at SNHU include:

  • Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success
  • Affordability. SNHU is one of the most affordable private, nonprofit universities in New Hampshire, and students who qualify could receive up to $20,000 in grants and scholarships. (This scholarship amount is only for students who do not need a visa to study in the U.S.)
  • Innovative programs. Save time and tuition with our three-year degree programs or study abroad at little or no extra cost
  • Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands
  • Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities
  • Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine

​Internships & Outcomes

Marketing majors graduate with a professional portfolio and a solid background in several aspects of marketing, including:

  • Advertising/social media/marketing communications
  • Customer relationship building
  • Market research
  • Product/brand management
  • Product purchasing/distribution
  • Strategic management
  • Retail management
  • Professional selling

When it's time to look for a job, you'll be able to tap into a large college alumni network for employment and internships. Employers who hire SNHU interns and graduates include Anthem Blue Cross/Blue Shield, Lindt Chocolate, Fidelity Investments and Proctor & Gamble.

Curriculum

All marketing majors study general management, finance, organizational behavior and information technology, and can select one or two minors in areas such as social media, communication, graphic design or finance. In addition, you may focus on career-oriented subject areas like:

  • Information technology
  • Marketing communication
  • Fashion merchandise management

Required Core Courses
General Education Program
Integrated Core

Free elective Credits: 15

Major Courses
MKT 337 Marketing Research

This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
MKT 345 Consumer Behavior

This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products.
MKT 432 Strategic Marketing Planning (Capstone)

This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.
MKT 265 Social Media & Marketing Communications

This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.

Choose any seven (7) courses including those with an FMM or MKT prefix or QSO 330
SNHU 101 SNHU 101: First-Year Seminar

SNHU 101: First-Year Seminar is a discussion based course designed to challenge and support you and your classmates as you explore identities, values, ideas, and positions relevant not only to college, but also to informed citizenship. With the help of every students' full participation, our First-Year Seminar will teach you how to understand and value the perspectives and stories of others, as foundations for continuous personal and professional growth. *This course provides important foundations in your General Education requirements and should be taken during the first semester of your first-year at SNHU.

Program Outcomes

Earn Your Degree in Three Years

You also have the option of earning your bachelor’s degree in Marketing in just three years through our innovative Degree in Three program. Combining traditional classroom studies with unique out-of-classroom learning experiences, Degree in Three lets you:

  • Graduate in three years (six semesters) without taking weekend, summer or extra courses.
  • Jumpstart your graduate studies.
  • Start earning a living a year before your peers.
  • Use your “fourth year” to pursue your passions, study abroad, complete an international internship, get involved in campus activities, or continue to participate in Division II athletics as a graduate student.
  • Potentially save over $40,000 in tuition and room and board.

Campus Undergraduate Costs

Undergraduate Day Students Tuition Financial Aid Teaser Image

An education from Southern New Hampshire University is a smart investment for your future. It's an affordable investment, too. We believe that college should change your life, not break the bank. That's why more than 90 percent of our students receive some form of financial aid, and students who qualify could receive up to $20,000 in grants and scholarships. (This scholarship amount is only for students who do not need a visa to study in the U.S.)

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University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...

This program is accredited by both NEASC and ACBSP.

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