Learn the Art of Success with a Marketing Major from SNHU
Southern New Hampshire University's Bachelor of Science in Marketing major gives future marketing professionals the foundation to succeed in their chosen industry. Already working in the field? The degree can bump your credentials - and your promotability - up a notch.
The coursework includes brand building, marketing campaign planning and analysis, and engaging target audiences through all the most modern media channels. Students acquire analysis, communication, critical thinking and decision-making skills, along with the essential business skills.
Importantly, you'll build a professional portfolio to take to prospective employers and tailor your degree to your own individual career interests.
See Yourself Succeed in Marketing
Choose the on campus option to pursue your marketing major and get real-world work experience in the AdLab - one of only two student-run, on campus advertising companies in the country. As an AdLab student, you'll have the chance to work with clients such as the American Red Cross, the Manchester Monarchs and Catholic Medical Center.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in marketing at SNHU include:
- Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success
- Affordability. It’s our mission to make higher education more accessible. That’s why, SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
- Innovative programs. Study abroad at little or no extra cost
- Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands
- Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities
- Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine
Internships & Outcomes
Marketing majors graduate with a professional portfolio and a solid background in several aspects of marketing, including:
- Advertising/social media/marketing communications
- Customer relationship building
- Market research
- Product/brand management
- Product purchasing/distribution
- Strategic management
- Retail management
- Professional selling
When it's time to look for a job, you'll be able to tap into a large college alumni network for employment and internships. Employers who hire SNHU interns and graduates include Anthem Blue Cross/Blue Shield, Lindt Chocolate, Fidelity Investments and Proctor & Gamble.
Curriculum
All marketing majors study general management, finance, organizational behavior and information technology, and can select one or two minors in areas such as social media, communication, graphic design or finance. In addition, you may focus on career-oriented subject areas like:
- Information technology
- Marketing communication
- Fashion merchandise management
Courses To Prepare You For Your Career
SNHU's bachelor's in marketing program includes:
- General education
- Business core
- Degree-specific courses
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
- Writing
- Communication
- Analysis
- Problem solving
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
| View Full Curriculum in the Catalog |
|---|
| BS in Marketing |
| Courses May Include | ||
|---|---|---|
| BS in Marketing Campus | ||
| ADV 263 | Advertising Copy and Design | This course focuses on the creative end of advertising, including the actual presentation of advertisements. Harmony, consistency and effective use of colors, headlines, subheadlines, borders and amplification of the features, as well as advantages and benefits of the product/service, are emphasized. Students will be familiar with the creative competencies and skills needed in the formulation of effective campaigns in various media. |
| MKT 265 | Social Media & Marketing Communications | This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives. |
| MKT 270 | Professional Selling | Selling is a real life skill that everyone uses every day no matter what the profession. The role of professional salespeople is to uncover the needs and wants of buyers in order to develop value-added relationships. This role is vital to the marketer as it entails creating value for and communicating value to the customer which positively impacts the success of an organization's marketing strategy. This introductory selling course focuses on the basic sales skills and tools necessary to become a successful professional salesperson. Although the topic of business-to-consumer (B2C) sales is addressed, the emphasis is placed on business-to-business (B2B) sales, the sales process and sales methodology. |
| MKT 337 | Marketing Research | This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey. |
| MKT 345 | Consumer Behavior | This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products. |
| MKT 432 | Strategic Marketing Planning (Capstone) | This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course. |
| MKT 490 | Marketing Internship | The primary goal of the internship experience is to expose students to actual practices in the world of work outside of the classroom, to relate this experience to academic course work and to synthesize the two in a practical application of knowledge in an experiential setting. Secondarily, internships offer the opportunity to develop crucial job searching skills, explore career interests, enhance your resume, make contacts in your chosen field and build references for future employment. Each intern will work in a career-related position during the academic term for which the student is enrolled for the internship - fall, spring or summer - completing a minimum of 150 hours on the job per 3 credits. Students can complete 0-15 hours of MKT 490 credit. |
| MKT 515 | Distinctive Concepts in Marketing | The characteristics and management of markets are described in topics that include the marketing environment, components of the marketing mix, market segmentation, and planning. |
| QSO 330 | Supply Chain Management | This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing. |
| Total Credits: 120 | ||
Campus Undergraduate Costs
Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.
