Social media is a vital marketing tool that has a huge impact on traffic generation and revenue. Businesses now need social media-savvy professionals to plan, direct and coordinate attention-grabbing social media campaigns that target current and potential customers.
Earn a Master of Science in Marketing with a concentration in Social Media Marketing, and you'll acquire the skills to develop social media marketing strategies while upholding always-evolving best practices. Upon completion of the program, you'll be able to create and implement a social media marketing campaign that engages customers, raises brand awareness and drives revenue.
Discover how to build a brand through social media marketing and why the best crisis management plan is an organized strategy in this conversation between Major League Soccer player and SNHU student Heath Pearce and Dr. Patricia Spirou, chairwoman of SNHU's marketing department.
In the master's in social media marketing online concentration, you'll study the history, theory, technology, impact and strategic uses of social media. Explore the possibilities and limitations of various online marketing channels and social media platforms like Twitter, Facebook, blogs and podcasts, just to name a few. After completion of the master's in social media marketing online courses, you'll successfully create and implement a social media marketing campaign and evaluate and measure its success.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MS Marketing degree online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
A social media-focused MS Marketing degree from SNHU will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist, SEO strategist, online community manager, blogger or copywriter.
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 10% through 2026* in a variety of industries, including marketing agencies, science and technology, manufacturing, finance, insurance, trade and more. Marketers exist in many industries and often work closely with upper management. The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.
The master's in social media marketing online curriculum includes an in-depth marketing foundation and a focus on social media marketing channels and strategies. At the end of the program, you'll develop and implement a social media marketing campaign and measure its success.
Coursework within this concentration also aligns with these industry-recognized certifications:
These alignments are intended to offer students access to the thinking behind some of today’s most respected organizations.
Total Credits: 36
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.