If you have a passion for sports, as a participant or fan, earning your Bachelor of Science in Sport Management at Southern New Hampshire University can help turn your passion into a career. The sport management major can prepare you for a successful career in the dynamic sports industry. A curriculum of sport management, business and liberal arts courses - combined with valuable sports-related field experiences - gives you a solid foundation for a sport management career.
Our sport management major graduates have found career opportunities in professional sports, sports and fitness clubs, golf clubs, ski areas, education, the media and community recreation organizations.
Degree in Three: Save time and tuition through our innovative Degree in Three program. Earn your bachelor's degree in 3 years - with no weekend, summer or evening courses required - and gain real world experience that employers want to see. You'll also have the option of using your fourth year to pursue a master's or MBA.
In 2014, the sports market in North America was worth $60.5 billion. Current projections by PriceWaterhouseCooper expect it to reach $73.5 billion by 2019. The growth of sports as a major industry has increased the need and opportunity for well-trained professional managers. As an undergraduate sport management major, you'll emerge from the degree program with a well-rounded business education and the sport management skills essential in the field. Your coursework and field experience will expand your expertise in:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your bachelor's degree in sport management at SNHU include:
With your BS in Sport Management degree in hand, you'll have a variety of career options. Many with degrees in the field of sports management find careers in the areas of marketing, sales and administration. After earning your Sport Management degree, you may find career opportunities in the sports and recreation sector as a:
Graduates of SNHU's sport management programs have enjoyed success at a range of sports-related organizations, including:
Job opportunities in athletic management, marketing, sales, public relations and other positions are expected to grow, according to the U.S. Bureau of Labor Statistics. For example, it is projected that the employment of public relations specialists will grow by 6% from 2014 to 2024.
The BS in Sport Management curriculum focuses on the skills you'll need to realize your career goals. The curriculum includes a core of nine sport management courses as well as business and liberal arts courses, providing you with a well-rounded background.
The sport management major curriculum culminates in a six-credit sport management internship taken over two terms. This opportunity enables you to earn practical experience in a variety of sports, fitness and recreational industries, so you can apply what you've learned in the classroom.
SNHU's bachelor's in sport management program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
This introductory course emphasizes the management principles related to the business of sports. It includes personnel, programs, marketing, media, financial management and an overview of career possibilities in this growing field.
This course is designed to provide students with a basic understanding of the role of governance structures and management in sport organizations. The primary aim is to familiarize students with a basic understanding of organizational structures used in the management and governance of sport. Topics and issues discussed will involve organizational theory, behavior, and governance structures used in amateur, professional, and international sport organizations; and to provide students with an overview of the sport industry, and the issues encountered by managers of sport organizations and how management techniques can be applied to effectively address these issues.
Students study current sports marketing problems and apply marketing techniques to develop an effective sports marketing plan. Writing Intensive Course.
This course examines the major issues and controversies of sport in society. Students will develop an appreciation of the ways sport in society contributes to analyzing and understanding human behavior in sports contexts; and a basic understanding of the theories and principles related to socio-cultural issues and ethics and morality in the sport industry.
This course serves as the capstone course for the sport management major and concentration. Students will apply the knowledge and skills obtained from courses in order to solve problems that a sport manager is likely to encounter. Instructor permission required.
This course develops a basic theoretical and applied understanding of international business principles as applied to the global sport industry. Several key areas of international business, as they relate to sport business, are explored including the scale, scope and organization of global sport, globalization, internationalization, cultural aspects, international marketing, financial/political/economic risk, human rights, ethical dimensions, role of media, technology/products, professional sport leagues and governance. The course will be delivered from an entrepreneurial and business development perspective encouraging students to think and act strategically when considering sport business in a global context. Class discussions and exercises will focus on assisting the student in establishing a conceptual and applied understanding of these major content areas using relevant text, multi-media. The outcomes will be to develop the skills necessary to function as a professional manager in the international sport business market place. In addition, the student will be exposed to a team working environment in order to foster authentic management interaction skills.
Total Credits: 120
Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals. More than 90% of our students receive some form of financial aid, and students who qualify could receive up to $20,000 in grants and scholarships.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by ACBSP. Consumer information is available on the College Navigator.