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Campus-Based Undergraduate Major Sport Management (BS)

Get in the Game as a Sport Management Major at SNHU

If you have a passion for sports, as a participant or fan, earning your Bachelor of Science in Sport Management at Southern New Hampshire University can help turn your passion into a career.

The sport management major can prepare you for a successful career in the dynamic sports industry. A curriculum of sport management, marketing and business courses - combined with valuable sports-related field experiences - gives you a solid foundation for a sport management career.

Our sport management major graduates have found career opportunities in professional sports, sports and fitness clubs, golf clubs, ski areas, education, the media and community recreation organizations.

If you are interested in taking this program online, see our online bachelor’s in sport management.

See Yourself Succeed in Sport Management

According to PricewaterhouseCoopers (PwC), the sports market is projected to generate $83.1 billion in 2023 in the United States alone.1 The growth of sports as a major industry has increased the need and opportunity for well-trained professional managers.

As an undergraduate sport management major, you'll emerge from the degree program with a well-rounded business education and the sport management skills essential in the field. Your coursework and field experience will help you:

  • Formulate connections between classroom learning and practical experience
  • Understand and practice networking and relationship building
  • Employ ethical frameworks in decision-making
  • Analyze the influences of social, cultural, or political institutions on global sport businesses
  • Employ a strategic analysis to demonstrate an understanding of the forces that a sport business must have in order to achieve its mission

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your bachelor's degree in sport management at SNHU include:

  • Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success.
  • Affordability. It’s our mission to make higher education more accessible. That’s why, SNHU is one of the most affordable private, nonprofit universities in New Hampshire.  
  • Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands.
  • Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities.
  • Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine.

Internships & Outcomes

With your BS in Sport Management degree in hand, you'll have a variety of career options. Many with degrees in the field of sports management find careers in the areas of marketing, sales and administration. After earning your sport management degree, you may find career opportunities in the sports and recreation sector as a:

  • Marketing assistant
  • Sales manager
  • Media relations assistant
  • Special events coordinator
  • Promotions manager
  • Guest relations specialist
  • Tournament director
  • Sports information director
  • Athletic director
  • Facilities manager

Graduates of SNHU's sport management programs have enjoyed success at a range of sports-related organizations such as professional and semi-pro sports leagues, recreational and athletic organizations and associations and various roles in event planning and hospitality. 

Job opportunities in athletic management, marketing, sales, public relations and other positions are expected to grow, according to the U.S. Bureau of Labor Statistics. For example, it is projected that the employment of public relations specialists will grow by 11% from 2020 to 2030.2


The BS in Sport Management curriculum focuses on the skills you'll need to realize your career goals. The curriculum includes a core of 8 major courses in sport management, covering areas such as sport marketing, sport ethics and society, global sport business and the opportunity for a practicum as well as an internship or experiential learning coursework to further your hands-on experience.

The sport management major curriculum culminates in a required hands-on learning experience, often taken as a 6-credit sport management internship. This opportunity enables you to earn practical experience in a variety of sports, fitness and recreational industries, so you can apply what you've learned in the classroom.

Courses To Prepare You For Your Career

SNHU's bachelor's in sport management program includes:

  • General education
  • Business core
  • Degree-specific courses

General Education Program

Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:

  • Writing
  • Communication
  • Analysis
  • Problem solving

All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.

Business Core Program

Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.

Two campus students using their laptops to complete school work

Campus Undergraduate Tuition

Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals.

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

ACBSP logo

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