The Bachelor of Science in Business Administration with a concentration in Marketing will introduce you to areas such as market research, social media marketing and communication and consumer behavior, so you can be prepared for a variety of careers in the fast-paced and ever-evolving field of marketing.
Why earn a business marketing degree at SNHU?
The business administration and marketing program is ideal for students who wish to transfer college credits, switch to marketing from another field or supplement an associate degree with a bachelor's in business.
When you add a marketing concentration to your BS in Business Administration, you'll benefit from a curriculum focused on developing effective leadership tools for survival, growth, increased productivity and conflict management in today's increasingly complex business environment. By combining broad-based business courses with marketing courses, you'll learn how to apply theory to real-world situations.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your BS Business Administration degree online at SNHU include:
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 10% through 2026.* In 2016, about 34% of advertising and promotions managers worked for advertising and PR agencies.*
With a marketing-focused business degree under your belt, you'll have the skills required for a variety of entry- and mid-level marketing roles in advertising, customer relations, market research, product/brand management, product distribution, purchasing, retail management and sales.
With a concentration in marketing, you’ll benefit from a curriculum focused on developing marketing skills to address challenges and achieve organizational goals. Courses are taught by instructors with professional credentials and experience in their field.
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
Select 2 of the following:
This course seeks to instill in students a complete understanding of the influence of merchandise planning and purchasing on retail profit. Students analyze profit and loss statement and demonstrate a complete understanding of the factors that influence the retailer's financial performance.
The overall objective of this course is to explore the role that sustainability plays in fashion merchandising managers' decision to buy from vendors. It explores production and commercialization decisions with respect to buying green. It exposes students to the influence of social responsibility on fashion retailers' decisions.
Effective merchandise management involves efficient decision making. Ordering, keeping and managing the right merchandise in terms of size and quantity are the key to a retailer's success. Retail merchandise management brings to light the vital relationship between the manufacturer and the retailer. Students explore various strategic techniques that influence profit including vendors-fashion retailers' negotiations over merchandise. Offered online and offered on campus only in Spring semester.
This course applies the qualitative and quantitative investigations approaches to fashion and fashion accessories. Students will analyze descriptive and inferential statistics to understand consumer taste for current and future trends in fashion.
Subject(s): MKT, or ADV within the range of course numbers 100-499
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.