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Online Marketing Degree Bachelor's Program

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Register By: March 02 Classes Start: March 04

Earn an Online Marketing Degree

  • $330/credit (120 total credits)
  • Transfer up to 90 credits
  • No application fee or SAT/ACT scores
  • Relevant and timely course content
  • Accelerated BS-to-MS pathway
  • Take part in experiential learning/internship

Online Marketing Degree Program Overview

If you’re looking to help build the next big brand, consider a career centered around creativity and problem solving with the online Bachelor of Science (BS) in Marketing degree from SNHU.

Our online marketing program can help you build your knowledge in brand awareness, communications, consumer behavior, market research, professional sales and digital marketing. By earning your online bachelor's in marketing, you'll be prepared for a variety of careers in a field that’s always growing and evolving.

You can also structure your online marketing degree to fit your interests by taking advantage of the program's 12 major electives and 15 free electives. This allows you to customize your degree to your individual interests. Electives can diversify your learning experience, meaning you'll earn a well-rounded online marketing degree.

In the competitive field of marketing, candidates who learn on-the-job skills stand out. SNHU wants you to have the necessary skills to be successful, including real-world experience. That's why you can take advantage of either experiential learning or an internship through the support of SNHU faculty, academic and career advisors.

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As an added bonus, students in this program with certain required or elective courses may study to earn popular industry certifications such as the HubSpot Social Media Certification, which could up your hiring potential by giving you the tools you need to shape conversations around businesses and build brand loyalty. Additionally, other courses in this degree program have alignments with industry-relevant certifications that can enhance your learning experience. 

Accelerated BS-to-MS Pathway Option: Earn your MS in Marketing faster. This accelerated degree program lets you:

  • Save money: Take up to two graduate-level courses (6 credits) during your bachelor's program at the online undergraduate tuition rate.
  • Save time: Apply your graduate credits to your online master's degree to complete your program in as fast as one year.

If you're interested in earning both degrees at an accelerated rate, consider having a discussion with an academic advisor. You must also meet the following academic requirements:

  • Hold a GPA of 3.00 or greater
  • Have a minimum of 90 credits
  • Complete all major requirements/coursework, including capstone
  • Meet the waiver requirements for the associated graduate courses

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What You'll Learn

  • Use data to determine the position of a product in the market
  • Recommend both internal and external marketing strategies
  • Develop marketing plans that align with company missions, objectives and goals
  • Write and communicate effectively for companies and consumers alike
  • Apply legal and ethical principles to marketing goals
  • Collaborate across environments to ensure the creation, capture and delivery of value

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How You'll Learn

At SNHU, you'll get support from day 1 to graduation and beyond. And with no set class times, 24/7 access to the online classroom, and helpful learning resources along the way, you'll have everything you need to reach your goals.

Concentration Options

In this program, you can choose to focus on a general marketing track or add one of two career-focused concentrations. 

Concentration Options

Career Outlook



Earning your bachelor’s in marketing can give you the skills you need to apply for a variety of entry to mid-level marketing roles, opening the doors to many possibilities in the marketing world. You could spend your days developing campaigns at ad agencies, working on sales teams, conducting market research studies, and using data to improve business results.

Dr. Jessica Rogers with the text Dr. Jessica Rogers"Careers associated with this particular degree are those in sales, advertising, promotions," said Dr. Jessica Rogers, associate dean at Southern New Hampshire University. "There has been a growth in the number of job postings for these types of positions over the last several years."

Jolene Stetz with the text Jolene StetzThat's good news for Jolene Stetz '21, who has a specific path in mind.

"One of my overall career goals is to become a marketing director," she said. "I'd really like to work at an international company. And this degree is helping me to really build that foundation."

Here are just some of the career paths you could pursue with an online bachelor's degree in marketing from SNHU:

Marketing Manager

Responsible for coordinating marketing efforts using best practices, developing pricing structures, developing overall marketing strategies, overseeing product development and more.

Social Media Manager

From small businesses to large corporations, social media is key to how businesses communicate with customers, including advertising new and existing products, solidifying brand identity and creating brand loyalty.

Marketing Research Analyst

Spend your time studying market conditions to determine how products will perform. 

Brand/Product Manager

Help formulate a product marketing lifecycle strategy, align campaigns to the overall brand vision, gain competitive and data-driven insights, create strategic plans and continuously evolve to keep products/brand relevant.

Media Planner

Determine which channels will communicate a brand or product's goals to its target audience. As a media planner, you'll work to maximize the impact of ad campaigns and develop strategies that reach consumers.

Advertising and Promotions Manager

Work closely with department heads to develop budgets, contracts and media plans for advertising. If you're interested in planning ad campaigns, meeting with clients to discuss campaign strategy, and working closely with media planners to plan budget and strategic placements and promotions, this could be the path for you. 

Business Development Manager

Identify and implement growth opportunities through market demand assessments, strategic maneuvers and relationship and brand building. 

Nonprofit Fundraising

With a knack for know-how and a passion for helping people and making the world a better place, you could take a grassroots approach and join the world of nonprofit fundraising.

The success Max Bailey '17 '20MBA found with his bachelor's led him to the easy decision of sticking with SNHU for his master's program.

"With an additional MBA on my resume, I have been able to triple my salary and become a leader within my current organization," said Bailey.

Job Growth and Salary

Prospects for roles in the marketing field appear promising in the coming years.

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Job Growth

According to the U.S. Bureau of Labor Statistics, the need for advertising, promotions and marketing managers is expected to grow 6% through 2032, while the need for market research analysts is projected to increase by a whopping 19%.1

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Salary

In 2022, advertising, promotions, and marketing managers and market research analysts earned median annual salaries of $138,730 and $68,230, respectively.1

Understanding the Numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

Start Your Journey Toward an Online Marketing Degree

The Support You Need To Succeed

Michael Newhouse-BaileyMax Bailey '17 '20MBA

"I owe a lot of my success to SNHU. I was able to get a high-quality education, and fast, in a time when I needed a lot of flexibility due to my working schedule and personal goals. The topics that were explored in my degree were directly relevant to the work I was doing every day in my first marketing internship. Because I was able to finish my undergrad in under three years, the door was opened for me to go full time at this company, and the rest is history."

Courses & Curriculum

Your BS in Marketing program is built for a career in the workforce. With core coursework in digital marketing, professional selling, marketing research, consumer behavior and brand management, you can develop a skill set to use in many marketing segments.

You'll also complete a 10-course business core that covers foundational business disciplines including financial and managerial accounting, business law, management, international business and marketing.

Then there's your marketing capstone, where you'll show the skills you've acquired in all previous courses. You'll solve real-world business problems by developing, implementing and managing strategic plans to steer marketing efforts in the right direction.

The SNHU marketing program allows you to put your learnings to work in the field. With the opportunity for either an experiential learning course or an internship, you'll be tasked with engaging with real businesses to leverage their skills by completing projects, building strategy, and creating and implementing campaigns.

Max Bailey '17 '20MBA was already working in the marketing field when he started at SNHU – and he was happy to find out he wasn't the only one doing so in his program.

"By the time I transferred to SNHU, I had already discovered this passion and was working in the field," he said. "And, I wasn’t alone in this way. A lot of my classmates were also working professionals with a clear vision for their future, so I felt motivated and right at home."

Jolene Stetz '21 chose to double up and add both the social media marketing and the digital marketing concentrations to her program.

"When I started at my place of work that I'm at now, I really enjoyed working with digital media," she said. "My coursework is relevant in my field, especially working in digital asset management."

She's applied her skills to her job, as well.

"So at one point, we actually just restructured one of the departments," Stetz said. "And I was able to use some of my coursework, knowledge and things that I learned in school to help restructure the department to be better for the business. ... I feel like my coursework at SNHU is allowing me to be a better coworker and a better employee."

Curriculum Requirements & Resources

Business Core

Business programs require learners to complete the Business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.

General Education

All undergraduate students are required to take general education courses, which are part of SNHU's newly redesigned program, The Commons. The goal of The Commons' curriculum is to empower you with some of the most in-demand skills, so you can succeed not only in your academic career, but in your personal and professional life too.

Technology Resources

We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.

Earn Math Credits

Save time and tuition with our Pathways to Math Success assessments. Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment. For additional information, or to register for a Pathways to Math Success assessment, contact your admission counselor or academic advisor today.

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

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Tuition & Fees

As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation.

We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits 
Degree/Certificates $990 $330 $9,900
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)* $693 $231 $6,930

Tuition Rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts.

Additional Costs No Application Fee, Course Materials ($ varies by course)

Frequently Asked Questions

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