New, or digital, media gets newer every day. Writing and producing content for new media platforms (tweets, online articles, social media campaigns) are essential ingredients to today's communication strategies. It's the new frontier - and it's here to stay. By pursuing a Bachelor of Arts in Communication with a concentration in New Media, you'll learn how to insert new media into the context of a larger campaign, or how to lead with it.
The unique courses offered in Southern New Hampshire University's new media concentration delve into a variety of subject areas, including new media technology, social media research and marketing, interpersonal development in mediated environments and content production for new media platforms. This kind of in-depth study is usually found only at the master's level.
Pursue the online bachelor’s degree in communication and new media, and you’ll gain a variety of communication, computer and graphic design skills to help prepare you for careers in management, advertising, media, communications, public relations and more. Courses are taught by practicing professionals who are experts in their field.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your BA in Communication online at SNHU include:
The online bachelor's degree in communication and new media will expose you to many areas of the field, including business communication, graphic design and public relations, making you an expert generator of online "buzz" - a value to any organization.
Employment within new media-related fields is expected to grow much faster than average for most occupations, according to the U.S. Bureau of Labor Statistics. Typical career paths include public relations, journalism, corporate communications, advertising and speechwriting. Both public relations specialists and advertising, promotions and marketing managers should see 9% employment growth through 2026.*
The online bachelor's degree in communication and new media gives you a foundation in mass communication, public speaking, journalism, print media and social media. The new media concentration courses cover topics such as digital communication, new media technologies and social media marketing.
SNHU's bachelor's in new media program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All bachelor's students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
This course is a practical introduction to the preparation of business correspondence, employment applications and resumes and formal research reports. Written communication skills are emphasized.
This communications survey course covers mass media, culture, and society. The course focuses on how and why the US media operate as they do, as well as on how media performance might be improved.
This course is designed to help students develop abilities, including organization and delivery skills, for all speaking situations. The evaluation and improvement of voice, diction, articulation and posture also are studied. May not be used as literature elective.
This course introduces students to the theory and practice of public relations in the United States. Students study the major figures in this field as well as organizations, their behavior, and the relationships between organizations and their publics.
This course is an introduction to the principles and practices of graphic design. Students are introduced through lecture, demonstration and hands-on computer work to the basic elements of graphic visual communication. Adobe Illustrator is used as a primary tool in exploring visual perception through a variety of creative exercises that familiarize the student with basic visual principles such as figure/ground manipulation, shape grouping, letterform shape creation, and grid and system creation. Formal elements of graphic design such as line, shape, color, texture, pattern, balance, symmetry, rhythm, space and unity are thoroughly explored by example and hands-on computer exercises; special topics included are: designing with type, layout strategies, logo design, symbol and pictogram development and stationery systems.
This writing practicum introduces students to writing for print and electronic media under deadline. Gathering information by using records, documents, observation, interviewing, and the Internet. Emphasis on library resources, electronic databases, and current events. Basic style and editing based on AP Stylebook and Libel Manual and AP Broadcast News Handbook.
Twitter, Facebook, blogs, podcasts - the possibilities of social media today are countless and ever-changing. This course is a broad approach to the history, theory, technology, impact and strategic uses of social media. These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences. Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. This course provides hands-on experience with the most current technology.
This course gives students the opportunity to develop skills, knowledge, and philosophies in organizational communication through lectures, research, readings, discussions, application, and written assignments. Emphasis is placed on verbal and nonverbal communication, cultural communication, interpersonal relationships within organizations, and dealing with the future and change.
Students enrolled in the Communication program are responsible for ensuring they have the minimum system hardware and software required in the courses. System requirements often change, so it is important that students maintain awareness of the various minimum hardware requirements for the required software listed below.
The full Adobe Creative Cloud Suite is required in COM-230. It is also required for the following elective courses available for communication students: GRA-220, COM-128, COM-232, GRA-310, COM-476.
Creative Cloud licenses are available at an educational discount directly through Adobe.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education as well as several other accrediting bodies. More...