Have you wondered how you can turn your passion for sports into a career? Have you previously attended college but were unable to continue your studies? If so, Southern New Hampshire University's online Bachelor of Science Business Studies in Sport Management program may be the answer for you.
Sports are an integral part of today’s society and those trained in the principles of sports management are in a position to realize their goals of a career in this thriving industry. Our online sports management bachelor's degree combines industry-specific courses with a broad business education in such areas as accounting, human resources, marketing and more.
Our business studies program, with its numerous electives, is ideal for those seeking to transfer earned college credit while focusing their learning on a specific area of business, such as sports management. Earn an online sport management business degree and gain the industry-specific knowledge you need for this growing field.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your BS Business Studies degree online at SNHU include:
The sports industry continues to grow: Sports and entertainment occupations could see an increase of 10 percent through 2026.* In addition, management occupations are expected to climb 9 percent in that same period.* The increasing popularity of sports is driving the need for qualified professionals with a specialized skill set.
Completion of the online sports management bachelor's degree can open many career opportunities in the field, including marketing, sales, operations and finance management for professional sports organizations, sporting goods manufacturers, intercollegiate athletics, parks and recreation departments, and fitness facility management. A well-rounded business degree with a focus on sports management skills is essential in this rapidly growing field.
Students earning the online sports management bachelor's degree benefit from a curriculum focusing on the development of sports management and general business skills.
This introductory course emphasizes the management principles related to the business of sports. It includes personnel, programs, marketing, media, financial management and an overview of career possibilities in this growing field.
This course is designed to provide students with a basic understanding of the role of governance structures and management in sport organizations. The primary aim is to familiarize students with a basic understanding of organizational structures used in the management and governance of sport. Topics and issues discussed will involve organizational theory, behavior, and governance structures used in amateur, professional, and international sport organizations; and to provide students with an overview of the sport industry, and the issues encountered by managers of sport organizations and how management techniques can be applied to effectively address these issues.
Students study current sports marketing problems and apply marketing techniques to develop an effective sports marketing plan. Writing Intensive Course.
This course examines the major issues and controversies of sport in society. Students will develop an appreciation of the ways sport in society contributes to analyzing and understanding human behavior in sports contexts; and a basic understanding of the theories and principles related to socio-cultural issues and ethics and morality in the sport industry.
Select two of the following:
This course examines the legal issues prominent in the world of sport. The legal liability and responsibilities of coaches, athletic administrators, and sport managers at the professional, college and community levels will be discussed.
This experiential learning course provides students with the opportunity to actively participate in their personal and professional development. Through actively participating in the learning process, students will enhance their experience and understanding of the corporate sponsorship sales process specifically in the areas of proposal development, research and analysis, solicitation/sales, contracts, evaluation and servicing/managing.
This course provides a cross-disciplinary approach to a variety of marketing, sales and promotions issues that confront sport managers.
This course is designed to provide students with an understanding of the role of media and public relations in the sport industry. The primary aim is to familiarize students with media relations, public relations, and community relations in sport organizations and how these areas are integrated into the field of sport and the engagement of interdisciplinary thinking.
This course will provide specific information about personal fitness. Topics include the purchase and use of fitness equipment and staffing and management concerns for club, corporate and collegiate settings. A $25 lab fee is required to cover CPR certification.
Golf Management will prepare students for a career in one of the most rapidly growing industries in the United States. Golf and business are intertwined. Golf is a business comprised of equipment, apparel, golf courses, travel, real estate development and many other aspects. The combination of classroom instruction, outside speakers and on-site visits will prepare a student to enter this growing field.
This seminar combined with field experience will provide an opportunity to apply theories, concepts, and terminology into a practical experience in the field of sport management. Specifically, this experience will provide the student with a mentor and colleagues to learn about management, leadership, decision making, communication, customer service, and to develop as a future professional in the field. Students are required to complete satisfactory work under the direct supervision of a qualified professional and attend scheduled practicum seminars.
The elements of managing sport facilities, including arenas, stadiums and athletic complexes, form the content of this course.
This course provides students with a comprehensive understanding of the many traditional and innovative revenue acquisition methods available to sport organizations. Students will be exposed to conventional income sources, including tax support, ticket sales, concessions and fund raising, and will examine more recent innovations related to licensing sport products, media sales and corporate sponsorship.
This experiential learning course contains the most important information a student needs to know about the field of Sport Event Management, from designing an event to planning and integrated marketing campaign, to negotiating contracts, and supplier agreements. This course will prepare the student to be able to understand and apply the key techniques; understand and utilize those skills related to negotiations and contracts with sponsors, suppliers, and insurance companies; comprehend and implement an integrated approach to marketing that considers every kind of medium; and strategies of how to acquire funding for sport events. Instructor permission required.
This course will explore why and how sport licensing is used effectively in the global business of sport. Both theoretical and applied perspectives will be used. The course will examine the strategic rational and different forms of sports licensing and how sport managers can use sport licensing to lead their companies to achieve growth and other key objectives. Course content will include examining US and international sport leagues and how they administer their licensing programs. The course will cover the process of identification of licensing opportunities, selection of business partners, process of establishing a license agreement, international licensing and the management of licensing relationships. In addition, students will be introduced to strategic alliances with an emphasis on why and how domestic and international alliances may be used to achieve sport enterprise objectives.
This course will provide an overall understanding of the operation of a professional sports franchise from a practical real-world perspective. The course will emphasize the various business disciplines of operating a professional sports team with a special emphasis on marketing functions.
Free Elective Credits: 27
Total Credits: 120
Looking to equip himself with the best skills for sports careers, Greg Gosselin earned his MS in Sport Management at SNHU. Greg credits his experiences earning his master’s – from the faculty to the coursework – to his smooth transition to a career in professional hockey.
“You’re going to have access to a lot of executives who are alumni of the school,” said Marc de Grandpre, GM of the NY Red Bulls. He knows – he’s one of our sports school success stories. Learn how his BS and MBA in Sport Management helped him rise to the top.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by NEASC, but not currently accredited by ACBSP. It may be ACBSP accredited when it is eligible. Consumer information is available on the College Navigator.