A timeless sense of style and a firm grasp of business strategy go hand-in-hand with the Bachelor of Science in Fashion Merchandising Management at Southern New Hampshire University. You'll learn how to identify what styles will sell and how to present visual cues that prompt consumers to buy in this bachelor's degree program.
The fashion marketplace is dynamic - seasons, cultures, new materials and retro ideas all influence hot new trends. It takes a trained eye and skillful manager to showcase and sell style to a fashion-conscious public. You'll study fashion marketing, color and textile theory, and consumer behavior at while you learn about retail operations, planning and management.
As a fashion merchandising major at SNHU, you'll gain a focused skillset and practical experience that you can apply immediately to the fashion and retail world. The program gives you the chance to:
You'll also gain valuable real-world experience by completing a fashion merchandising internship that provides you with the opportunity to show employers the value you can add to a business.
Faculty in SNHU's BS in Fashion Merchandising Management understand the fashion marketplace intimately. Small class sizes give you the opportunity to interact with instructors who know firsthand how style, business and technology intersect.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your bachelor's degree in fashion merchandising management at SNHU include:
The fashion merchandising industry covers the entire globe, from the fashion capitals of the world to local boutiques. Graduates of our fashion merchandising major will find opportunities as:
SNHU students and alumni have worked for a number of well-known companies, including:
In SNHU's undergraduate fashion merchandising program, you'll combine your understanding of design and color theory with business planning and marketing. Textiles, retailing and merchandise planning are just the beginning – you'll also choose from electives in consumer promotion, retailing management and global fashion merchandising.
You'll also earn valuable, real-world experience by completing a fashion merchandising internship. Prospective students are encouraged to contact the Admissions Office to learn more how this program can further their careers.
Fashion principles and procedures used in planning, selecting, pricing and selling fashion goods in retail stores, catalogs and on the Internet are studied. Merchandising systems, assortment plans and inventory control methods are analyzed.
Textile information pertinent to merchandising is included in this course. Analysis of fibers, yarns and weaves, fabric recognition, and a detailed study of natural and man-made materials are emphasized.
Fashion is another term for the costume of a time and place, an expression of a period with all of its passions, politics, attitudes and history. This course considers textiles, silhouettes, shapes, and design adaptations in light of the technological capacities of the time, the geographic environment, social structure, political systems and economic conditions around the globe and over time. Students will gain an understanding of appreciation of how these underpin and influence contemporary fashion design and development.
This course seeks to instill in students a complete understanding of the influence of merchandise planning and purchasing on retail profit. Students analyze profit and loss statement and demonstrate a complete understanding of the factors that influence the retailer's financial performance.
The overall objective of this course is to explore the role that sustainability plays in fashion merchandising managers' decision to buy from vendors. It explores production and commercialization decisions with respect to buying green. It exposes students to the influence of social responsibility on fashion retailers' decisions.
Effective merchandise management involves efficient decision making. Ordering, keeping and managing the right merchandise in terms of size and quantity are the key to a retailer's success. Retail merchandise management brings to light the vital relationship between the manufacturer and the retailer. Students explore various strategic techniques that influence profit including vendors-fashion retailers' negotiations over merchandise. Offered online and offered on campus only in Spring semester.
This course applies the qualitative and quantitative investigations approaches to fashion and fashion accessories. Students will analyze descriptive and inferential statistics to understand consumer taste for current and future trends in fashion.
Students utilize knowledge accumulated in various courses of the program to design a fashion merchandise strategy for a local fashion and apparel retailers or a strategy for fashion accessory retailers. This course considers both qualitative and quantitative research methodologies to investigate management issues or examine opportunities for fashion retailers. Offered online and offered on campus only in Spring semester.
This course studies the basics of retailing and emphasizes the development of retail institutions, store layout and design, merchandising, pricing and problems retailers experience in today's business environment.
An advanced course that moves beyond the scope of MKT 222, this course is geared to the retailing major. Store operations, human relations, information technologies, shopping center management, merchandising policies and industry trend analysis are covered. Guest speakers and study tours to retail companies are included. Writing intensive course.
The primary goal of the internship experience is to expose students to actual practices in the world of work outside of the classroom, to relate this experience to academic course work and to synthesize the two in a practical application of knowledge in an experiential setting. Secondarily, internships offer the opportunity to develop crucial job searching skills, explore career interests, enhance your resume, make contacts in your chosen field and build references for future employment. Each intern will work in a career-related position during the academic term for which the student is enrolled for the internship - fall, spring or summer - completing a minimum of 150 hours on the job per 3 credits. Students can complete 0-15 hours of MKT 490 credit.
This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.
Total Credits: 120
You also have the option of earning your bachelor’s degree in Fashion Merchandising Management in just three years through our innovative Degree in Three program. Combining traditional classroom studies with unique out-of-classroom learning experiences, Degree in Three lets you:
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.