Online Marketing Degrees Bachelor’s Programs

You sure can!

In fact, earning a marketing degree online can oftentimes be more convenient for adults, since you get a much more flexible schedule.

"I was working full time and needed a flexible solution to finish my undergrad degree," said Max Bailey '17 '20MBA. "One of my favorite parts about the online program was how structured and consistent it was. I knew from day one exactly what assignments were due, when, and their contribution to my overall grade. This was incredibly helpful for me to plan school around my busy life, and not the other way around."

Jolene Stetz '21 agreed.

"I chose SNHU because of the convenience of being online," she said. "I could keep working full time. I could keep enjoying the things in my life that I enjoyed and I wouldn't have to worry about moving or logging in at certain times. The flexibility is phenomenal."

In addition to offering more flexibility, there may be other reasons you'd find studying online to be an attractive option.

Online degrees are often more affordable than the traditional classroom model. Another reason that Bailey transferred from another school was due to the cost.

"I felt I was paying far too much for what seemed to be a subpar marketing education" at a previous school, he said.

The combination of affordability and convenience make earning a degree online worth researching.

"I would definitely recommend SNHU to anyone who cares about the quality of their education, but doesn’t have the time to commit to daily lectures and in-person classrooms," Bailey said.

Online degrees have a reputation for being affordable. And earning one from a nonprofit university means the money you invest in your education gets reinvested back into the programs – you're not lining the pockets of shareholders.

At Southern New Hampshire University, undergraduate programs – like our online marketing degrees – have a tuition rate of $342 per credit.

"I've saved thousands of dollars," said Jolene Stetz '21. "SNHU is less than I ever expected to spend on college."

The overall tuition cost, however, is dependent on each student's situation. A BS in Marketing at SNHU is 120 credits. But many of our students transfer in credits, which can save you plenty of money (on top of time).

SNHU accepts up to 90 credits toward your bachelor's. If you're able to bring in the full 90, your degree here could only cost you $10,260 for the remaining 30 credits.

A conversation with an SNHU admission counselor can help you determine what you may be able to transfer in and how much your degree could cost you.

Yes! According to the U.S. Bureau of Labor Statistics, a bachelor's degree is required for most marketing manager positions. This is because studying in a degree program can teach you analytical, decision-making and interpersonal skills that the industry demands.¹

The BLS states that employment of advertising, promotions and marketing managers is projected to grow 6% through 2032.¹ That means, in that time frame, over 24,000 positions could be added to the workforce.¹

That means in that time frame that over 30,000 positions could be added to the workforce.¹

With so much growth, you'll want to make sure you stand out to get the position that you want.

At Southern New Hampshire University, "our marketing programs are different in that they were designed with a very strategic approach by our academic team, including myself," said Dr. Jessica Rogers, associate dean. "We have connected and aligned our programs to industry."

Plus, with the option to add one of two concentrations to your degree – digital marketing or social media marketing – you can add even more skills to your resume.

If earning your degree faster is a priority, consider online education. One of the biggest benefits of online education is the flexibility that comes with it. Earning a marketing degree online can help you earn your degree quickly and start your marketing career as soon as possible.

With online coursework available 24/7, you’ll be able to fit your learning into your schedule, giving you more flexibility to take on courses and move through your degree program faster. With six 8-week undergraduate terms, you can work toward earning your marketing degree at SNHU throughout the year.

Be sure to speak with your academic advisor who will help you devise the best schedule to suit your goals. You may find that taking an extra course each term will help you accelerate your path.

SNHU’s generous transfer policy also allows students to transfer up to 90 credits of previous higher education coursework to a bachelor’s degree program, saving you time and money.

"I was a little surprised," said Jolene Stetz '21. "I kind of expected none of the credits to come over and to just start new and that would have been fine, but I was really excited to have that head start. So a bachelor's degree would normally be like the traditional four years, and I am getting mine done in two."

Plus, with 15 free elective credits in this program, you'll have the opportunity to explore topics within the marketing realm, as well as topics in other programs as well, making earning your marketing degree a well-rounded experience.

There are many different types of marketing degrees that can help you start or advance your career. One of the best aspects of a marketing degree is its versatility. Finding the degree that’s right for you depends on your career goals and interests.

If you want to get started working in the marketing field right away, an associate in marketing online degree from SNHU can help. This two-year marketing degree will give you a solid foundation in business principles and practices, exploring marketing topics including retailing, communications, promotion, social media and branding.

Marketing associate degrees can also serve as a stepping stone to one of SNHU’s four-year marketing degrees.

In our Bachelor of Science in Marketing degree program, you can tailor your coursework to fit your interests, focusing on learning the ins and outs of advertising, branding, communication and sales. With optional concentrations in digital marketing and social media marketing, you’ll be prepared to design and manage all types of digital marketing campaigns and responsibilities.

If you’re looking for a marketing degree with a strong foundation of general business knowledge, an undergraduate online business degree with a concentration in marketing could be a good fit. By combining broad-based business courses with marketing courses, you’ll learn how to apply theory to real-world situations.

Dreaming of starting your own business or leading a marketing team? Continuing your education with a master’s degree in marketing from SNHU can help you advance your career.

A master’s of science in marketing can provide deeper knowledge in a variety of marketing topics, including digital marketing, new media and communications, marketing research and analytics, and social media marketing. SNHU's accelerated BS to MS pathway for marketing students can help you earn your grad degree even faster.

If a degree with a focus on leadership skills and general business principles is your goal, a Master of Business Administration (MBA) with a concentration in marketing could be right for you. Earning an MBA can add tremendous value to your personal brand and prepare you for a variety of careers, from corporate jobs in marketing and sales to leadership roles within marketing agencies.

If you want to have a hand in helping organizations grow and succeed, earning a marketing degree can help.

Marketing and sales professionals are important drivers of a company’s business, promoting company services and products, networking with partners and media and advertising an organization to the general public.

Earning a degree in marketing can also help you find work across a broad range of industries, from nonprofits and education to advertising, healthcare and engineering. No matter what your interests are, an online marketing degree can help you get started on a rewarding career path.

Marketing is a growing, evolving degree field, and marketing jobs are in high demand across a range of industries and businesses. Earning a marketing bachelor’s degree online can help you get your start in this growing field.

Earning a bachelor’s degree can also improve your earning potential, and offer strong return on investment for degree holders.

At SNHU, you can earn a marketing bachelor’s degree for just $342 per credit hour, with opportunities for transfer credits, financial aid and scholarships to bring your costs even lower.

Jobs for marketing degree holders, meanwhile, typically offer salaries above the national average, according to BLS data.1 In 2023, advertising, promotions and marketing managers and market research analysts earned median salaries of $156,580 and $74,680 in 2023, respectively.¹

Max Bailey '17 '20MBA believes his SNHU marketing degree was worth it.

"At SNHU, I didn’t feel alone," he said. "As someone who waited 6 years to go to college after high school, I felt very old and far behind my peers when I started at another university. At SNHU, however, my classmates had similar stories and visions for their life that aligned with my own. This, plus the accelerated nature of the program, has allowed me to catch up and even exceed in my career."

With an online marketing degree, you’ll be prepared for a rewarding career across many industries and marketing roles.

Marketing jobs include:¹

• Market research analyst: Study market conditions to examine potential sales of a product or service, helping companies understand the products people want, who will buy them and the price they’ll pay.
• Marketing manager: Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services, identifying potential customers and promoting products and services to customers.
• Advertising and promotions manager: Plan and lead promotional campaigns such as contests, coupons, giveaways or advertising campaigns to market a company’s product or service.
• Sales manager: Work as an independent sales manager by setting your own sales goals, analyzing data and developing training programs for sales representatives.
• Social media manager: Advertise new and existing products to potential customers, solidify brand identity and create brand loyalty for a company using social media.
• Media planner: Research and identify the best mediums for advertising a company’s products or services and develop strategies to reach a target through these mediums, including radio, television, print media, websites and billboards.³