The fashion marketplace is dynamic - seasons, cultures, new materials and retro ideas all influence hot new trends. It takes a trained eye and skillful manager to showcase and sell style to a fashion-conscious public.
In the online Bachelor of Science in Fashion Merchandising Management program, you'll develop a timeless sense of style and gain a firm grasp of business strategy. Study fashion marketing, color and textile theory, consumer behavior and retail operations, planning and management. You'll learn how to identify what styles will sell and how to present visual cues that prompt consumers to buy.
The fashion merchandising degree online courses are taught by industry experts who know the fashion marketplace intimately. Class sizes are small, so you'll have the opportunity to interact with instructors who understand how style, business and technology intersect. You’ll also gain valuable real-world experience by completing a fashion merchandising internship that gives you the opportunity to show employers the value you can add to their business. The internship experience must be US based. Please ask your admission counselor or advisor for more information.
In the bachelor’s in fashion merchandising program, you’ll learn how to:
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your fashion merchandising degree online at SNHU include:
Earning a degree in fashion merchandising online from SNHU can position you for an exciting career that puts you, and fashion, in the public eye. Students in our fashion merchandising program will find opportunities as buyers, visual merchandisers, sales representatives, vendor relations specialists, store and product planners, and sales managers. In fact, openings for sales manager roles are expected to increase by 7% through 2026.*
In SNHU's fashion merchandising degree online program, you'll combine your understanding of design and color theory with business planning and marketing. Textiles, retailing and merchandise planning are just the beginning - you'll also choose from electives in consumer promotion, retailing management and global fashion merchandising topics.
SNHU provides cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.
SNHU's bachelor's in fashion merchandising and management program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.
*All concentrations associated with the program are also accredited through ACBSP.