Market research analysts are essential to determining the success of a product or service. They help companies understand what products people will purchase by gathering data on consumer demographics, preferences, needs and buying habits.
The Master of Science in Marketing with a concentration in Marketing Research and Analytics will give you the tools you need to collect and evaluate meaningful information through interviews, focus groups, market surveys and public opinion polls while applying statistical techniques and software. Upon completion of the online master's in marketing research program, you'll be able to successfully interpret what the data means for your clients and forecast future trends, two skills that will set you apart from other job candidates.
The online master's in marketing research and analytics concentration will focus on quantitative tools and techniques and their application in a marketing context. You'll gain an understanding of the relationship between marketing factors and variables and the consumer. You'll learn how to analyze data using mathematical, probabilistic and statistical tools to guide and support marketing-related decisions.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your MS in Marketing online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
The demand for market research analysts is rapidly increasing each year, according to the U.S. Bureau of Labor Statistics. Projected employment growth is 23% through 2026, faster than the average for all occupations.* This boost in employment is due to the increased use of data and market research to understand customers and measure the effectiveness of business strategies.
In the online master's in marketing research and analytics concentration, you'll gain the knowledge to work in a variety of roles, including data analysts, advertising and marketing managers, cost estimators, economists, operations research analysts and survey researchers. Popular industries include finance, insurance, management, scientific and technical consulting, manufacturing, retail and wholesale trade.
The curriculum includes an in-depth marketing foundation, while offering focused courses in marketing research and analytics. The marketing research and analytics concentration will cover market research, SEO, analytics and quantitative analysis.
Total Credits: 36
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.