With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways to leverage this medium for business success.
SNHU's MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. The MBA in Social Media Marketing coursework is designed to give you comprehensive business training and the skills to develop social media marketing strategies while upholding always-evolving best practices.
Discover how to build a brand through social media marketing and why the best crisis management plan is an organized strategy in this conversation between Major League Soccer player and SNHU student Heath Pearce and Dr. Patricia Spirou, chairwoman of SNHU's marketing department.
The online MBA in Social Media from SNHU places a special focus on social media courses that relate back to real business processes and issues. Courses are taught by instructors who have current real-world experience, including consulting and designing social media strategies for companies large and small. They understand that a blend of theory and practice create success; with that in mind, the social media marketing classes for this MBA address real-world issues that face organizations today.
In the MBA in Social Media online program, you'll learn how to:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MBA online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
The Bureau of Labor Statistics reports that job prospects for advertising, promotions and marketing managers are expected to increase by 9% through 2026.* The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail. The strong foundation of an MBA prepares you to apply your social media knowledge to the industry of your choice and provides you the professional flexibility to move across industries.
A social media-focused MBA from SNHU will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist or consultant, SEO strategist, online community manager or marketing analyst.
There's a tremendous need in the marketplace for professionals who know how to effectively implement social media marketing. I'm reminded of this each week through the numerous phone calls and emails I receive from people asking how they can use these new strategies to gain a competitive advantage.
To meet this demand, SNHU developed the MBA in Social Media Marketing program. What makes our program distinct is that it was developed in collaboration with a group of social media experts who use it daily in their own marketing efforts — some of whom will also teach our courses.
By integrating up-to-the-minute best practices in social media marketing with our core MBA training, we've created a cross-disciplinary program that requires collaboration and integrated problem-solving — exactly what you'll find is needed by companies today. Students not only learn about the history, theory, technology, impact, and strategic uses of social media, they discover how it influences overall business planning and strategy.
If you're excited about the new possibilities that social media marketing offers —including how it can broaden your marketability — please look around our site and contact us for more information. We look forward to hearing from you.
Pat Spirou, Ph.D.
Chair of the Marketing Department
Coordinator of the Advertising Degree Program
Southern New Hampshire University
The MBA in Social Media online program consists of nine MBA core courses and three social media courses. You'll build a foundation in business knowledge and social media practices and strategies. Those with non-business academic backgrounds may be required to take foundation courses.
SNHU MBA students can also pursue a graduate certificate beyond the standard degree program, which allows you to list another significant credential on your resume with minimal additional coursework (typically at a reduced credit load, depending on the electives selected).
Explore possibilities and limitations of contemporary social media platforms and tools. Construct and evaluate social media content, its impact, and practical use in marketing context. Analyze general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Gain hands-on experience with several forms of the most current social media technology.
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.
This course will develop the student's ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will focus on key elements such as a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.
Total Credits: 36
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$40 Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education as well as several other accrediting bodies. More...
This program is accredited by ACBSP. Consumer information is available on the College Navigator.